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MidMarket Insights from the Global Chief Marketing Study

How are marketing leaders helping their companies cope with the fundamental shifts transforming business and the world?
To find out, we conducted more than 1,700 face-to-face interviews with CMOs in 64 countries, including 88 marketing leaders from midsize organizations.

Our interviews reveal that marketing leaders see four challenges as pervasive, universal game-changers: the data explosion, social media, proliferation of channels and devices, and shifting consumer demographics.

To respond to this, marketing leaders in midsize firms are focusing on :

  • Understanding individuals as well as markets
  • Determining how data can help build customer relationships,
  • Strengthening brand identity and customer loyalty, and
  • Demonstrating marketing's return on investment (ROI).

Find out more about how these leaders are responding to these challenges as well as emerging trends and the evolving scope and needs of marketing.

Register to download the CMO MidMarket Insights report

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Download the study. Register to download the IBM CMO Study. Download the study. Register to download the IBM CMO Study. Take the CMO assessment tool. Use the CMO study assessment tool to answer a subset of the questions we asked of more than 1,700 CMOs, then view your results against the global sample, your industry and your region. Take the CMO assessment tool. Use the CMO study assessment tool to answer a subset of the questions we asked of more than 1,700 CMOs, then view your results against the global sample, your industry and your region. Listen to the Smarter Commerce webcast. Register now and hear what CMOs are saying about the challenges they're facing and the evolving role of marketing leaders in midsize companies. Listen to the Smarter Commerce webcast. Register now and hear what CMOs are saying about the challenges they're facing and the evolving role of marketing leaders in midsize companies.