Solutions
Smarter commerce for SMB
Give your midsize business the large enterprise advantage
The customer today wields increasing power and midsize businesses are scrambling to stay competitive. This new breed of consumer demands to engage with a brand in person, or on the go, adding to the growing complexity of global transactions. Businesses today are required to be predictive, efficient and transparent. Achieving an end-to-end balance requires a revolution in the ways products are marketed, sold, manufactured and sourced. IBM Smarter Commerce for the midmarket enables medium-sized businesses to analyze operations data across multiple channels, leveraging customer insights from every interaction to create an integrated value chain.
Smarter Commerce puts the customer at the center of your business.
Financing for Smarter Commerce solutions
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Smarter Commerce: How it works
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Working with 21st-century customers requires thinking differently
Forrester thought leadership
Empowered customers drive collaborative business evolution
Smarter Commerce: Beyond just buying and selling
Putting the customer first creates a positive brand experience
ForwardView: B2B automation
Process automation helps save money and deliver a better customer experience
Is FTP Really Free? (US)
Security risks and hidden costs mean the answer is probably no.
B2B collaboration: Top five things to consider (US)
Automation for growth with better partner and supplier integration
Expanding the procurement view
With the customer at the center of your buying operations, data intelligence will continuously optimize your buying structure, partner and supplier integration, and process improvement to inventory and warehouse management.
Resources
- Solution Brief: IBM Sterling B2B Integrator (1.6MB)
Automate & synchronize your value chain
- Case Study: Crowley Maritime (US)
Shipping company sees 91% ROI from implementing IBM B2B solution.
B2B Integration Solutions
- IBM Sterling B2B Collaboration Network (US)
Rapidly connect, exchange and manage business data with global partners
- IBM Sterling Connect: Direct (US)
Speed the delivery of large files over high-speed networks
- IBM Sterling B2B Integrator (US)
Automate business processes, providing visibility into data and processes shared with external entities
Unified cross-channel marketing
With powerful analytics and coordinated cross-channel marketing, personalized campaigns have become even more precise, and can be delivered through the most effective channels for each customer.
Resources
- Video Case Study: Society of Critical Care Medicine
Leveraging customer data to improve marketing efficiency and quality of care.
- White paper: The Right Time for Real-time Marketing
Deliver more relelvant offers, increase response rates and create happier, more profitable customers
Enterprise Marketing Management Solutions
- IBM Coremetrics Digital Marketing Suite (US)
Briging science to the art of digital marketing
- IBM Unica marketing Operations OnDemand (US)
Hosted single marketing resource management console to empower marketing operations
- IBM Unica Email Optimization OnDemand (US)
Cloud-based solution to optimize email communications
- IBM WebSphere Portal Express (US)
Easily deploy and customize Web sites, achieving faster time to value
The customer sees consistent offers and merchandising
49% of consumers use two or more shopping channels during a single purchase. Smarter commerce opens up customer options essentially enabling customers to order anywhere and pick up anywhere.
Resources
- Whitepaper: Putting Web 2.0 technology to work in e-commerce (868KB)
How IBM is helping retailers meet consumer expectations and build loyalty
- Case Study: Bishop Company drives up growth and profitability (US)
Retailer builds a smarter e-commerce platform with IBM and Zobrist
Cross-channel selling & fulfillment solutions
- IBM WebSphere Commerce Express (US)
Help growing midsize companies do business on the Web
- IBM Sterling B2B Collaboration Network (US)
Rapidly connect, exchange and manage business data with global partners
- IBM Sterling Connect: Direct (US)
Speed the delivery of large files over high-speed networks
Deliver flawless customer service across all channels
Smarter commerce doesn't end at the sale. A reputation for excellent customer care in the months and years following purchase can be a strong selling point. Executives charged with customer service are using customer insights to predict service needs. From synchronizing product installation and warranty to managing and tracking returns more efficiently, smoother operations mean a better customer experience.
Resources
- Podcast: Deepen customer relationships & expand your brand (US)
How to develop exceptional Web experiences and create lasting customer relationships
- Solution Brief: SPSS Modeler Premium (668KB)
Solve business problems faster with analytical techniques that deliver deeper insight
Service & Support Solutions
- IBM AnyPlace Kiosk (US)
Delivers a powerful multimedia experience in an ultra-compact form factor with the flexibility to be placed virtually anyplace
- IBM WebSphere Portal Express (US)
Easily deploy and customize Web sites, achieving faster time to value
- IBM SPSS Modeler Premium (US)
Choose the data mining software that meets your analysis needs
Conversations
Mid-Market discussions from around the web
Ready to take the next step?
Find a Business Partner
Work with an experienced partner for solutions to your industry and marketplace needs
Get financing
Make your IT acquisition more affordable by turning large upfront costs into smaller monthly payments and freeing up cash for other strategic needs and investments with IBM Global Financing.
Contact IBM Directly
We’re here to help. Feel free to call us at 1-877-IBM-ACCESS (1-877-426-2223) or email us with any questions you may have. You may also request a quote.