Smarter Commerce for the midmarket
Redefining commerce in the age of the customer
Customers now have unlimited access to information, do commerce from virtually anywhere, and share their views with the world. Their expectations of service and price are soaring. And they can make or break brands overnight. We have entered the era of the empowered customer. This is transforming the way products are marketed, sold, manufactured and sourced.
IBM Smarter Commerce increases the value companies provide their customers, partners and shareholders in a rapidly changing digital world by helping transform every phase of the commerce cycle: