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What really happens during the first 30 days?

New bank customers: the first 30 days. How are banks communicating with their new retail account holders?IBM opened $10 savings accounts with 30 different banks to find out.Number of days to first communication.1-7 8-14 15-21 22-30 Communicating promptly can help new customers feel more valued and open to follow-up offers.Number of communications.23 0 2 1 When customers received communications.Mon Tue Wed Thu Fri.Data analytics can help identify which day of the week a customer is most likely to interact with communications.13 13 8 15 7 Media the banks used to correspond.1 brochure with consultant's card.15 emails.6 online.18 mail.10 phone calls.1 SMS.Despite the huge popularity of smartphones, SMS remains a comparatively underutilised medium.What were the banks communications about?Account admin: 26 Request for feedback: 6 Cross-sell:10.The more feedback you collect,the more tailored your offerings can become.Number of banks that included an environmental statement.People are increasingly recognising the importance of sustainability.9.Ensure every new account holder enjoys the highest calibre of experience with your bank, right from the start, with IBM Business Analytics software solutions.To discover how IBM can tailor a data analytics solution to suit your financial institution – and your customers – please contact an IBM Business Development Specialist on 1800 557 343.

New bank customers: the first 30 days. How are banks communicating with their new retail account holders?IBM opened $10 savings accounts with 30 different banks to find out.Number of days to first communication.1-7 8-14 15-21 22-30 Communicating promptly can help new customers feel more valued and open to follow-up offers.Number of communications.23 0 2 1 When customers received communications.Mon Tue Wed Thu Fri.Data analytics can help identify which day of the week a customer is most likely to interact with communications.13 13 8 15 7 Media the banks used to correspond.1 brochure with consultant's card.15 emails.6 online.18 mail.10 phone calls.1 SMS.Despite the huge popularity of smartphones, SMS remains a comparatively underutilised medium.What were the banks communications about?Account admin: 26 Request for feedback: 6 Cross-sell:10.The more feedback you collect,the more tailored your offerings can become.Number of banks that included an environmental statement.People are increasingly recognising the importance of sustainability.9.Ensure every new account holder enjoys the highest calibre of experience with your bank, right from the start, with IBM Business Analytics software solutions.To discover how IBM can tailor a data analytics solution to suit your financial institution – and your customers – please contact an IBM Business Development Specialist on 1800 557 343.

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Darlene Letran

Darlene Letran

Business Development Specialist


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