Business Analytics and Financial Services

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IBM® Business Analytics Software

Our comprehensive, unified portfolio of business analytics software provides a host of capabilities that can help your financial organisation achieve its objectives and exceed expectations. Some of the solutions we offer include:

Customer Profitability solution
Calculate profitability at the account level, to help you increase net income using models to predict lifetime value. Personalise service, customise retention strategies, and tailor marketing offers to help increase retention and satisfaction, especially among clients identified as being of the highest value.

Marketing Campaign Insight and Optimisation solution
Improve the ROI of your marketing campaigns by increasing lead generation, reducing campaign costs and maximising revenue.

Find out more
To discover how IBM can tailor a Business Analytics solution to suit your financial institution – and your customers – please contact us on 1800 557 343.

Find out more
To discover how IBM can tailor a Business Analytics solution to suit your financial institution – and your customers – please contact us on 1800 557 343.

You can also review our other Business Analytics solutions here.


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Darlene Letran

Darlene Letran

Business Development Specialist