Connecting people to information they can trust enables them to make better decisions in real time and better understand customer needs. The 2012 IBM CEO Study identified that 65 per cent of CEOs are investing in their organisations’ ability to draw meaningful customer insights from data.
CLIENT-CENTRIC, PURCHASING HABITS, INSIGHTS, TARGETED, NEW MARKETS, STREAMLINED.
Mark Willson, Director of Marketing and Communications, IBM Australia/New Zealand
Tim Sheedy, Senior Advisor, Forrester Research, Inc.
What opportunities does big data bring to your role?
Case study: The Easts Group
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Business Development Specialist