Skip to main content

IBM and the Future of Shopping

IBM Podcast

A recent IBM study unveiled only 20 percent of consumers are loyal to their primary retailer. As retailers aim to establish future loyalty, shoppers will see retailers evolve how customers interact with physical stores and the extended experience beyond the walls of the store. Innovations such as endless aisles and mobile checkout; coupled with tightly integrated sales channels will help create an enhanced shopping experience that will drive customer advocacy.

Update frequency: Monthly

Date: Feb 01, 2008
Length: 9:55 minutes
Hosted by: Jenny McTighe


  • Picture of Robert Garf

    Robert Garf
    Vice President and General Manager, Retail Strategies AMR Research

  • Picture of Fred Balboni

    Fred Balboni
    Global Retail Industry Leader
    IBM Global Business Services

Content navigation