Team IBM views quality through the eyes of our clients. IBM's commitment to the goal of achieving the highest standards of quality for our products, services, and solutions forms the basis of our value proposition and our brand image, and is a cornerstone upon which IBM builds lasting and essential client relationships.

Our value is delivered as One IBM and not through individual organizations or units. This delivery can be direct or through our partners and channels which span the geographic markets we serve.

IBM’s goal is to consistently provide an experience which contributes to every client’s success, resulting in high levels of client satisfaction, and the client's decision to choose and recommend IBM.

IBM leaders are responsible for defining metrics, improvement targets and driving actions to achieve our quality goals. All IBMers are expected to model IBM’s nine Client Experience practices contributing to continuous quality improvement.

In effect since March 3, 2014