In this Section
Introduction
For every one of us, the digital network revolution and global integration make possible new forms of work, innovation and personal fulfillment. But to capture these new opportunities, we must exercise our own judgment and creativity. At the same time, companies realize that unleashing their people is the key to innovation and growth. Indeed, IBM’s own research among CEOs revealed that they see their employees as the top source of innovation for their companies. Put them together, and it constitutes a new relationship between the enterprise and the individual, which is taking shape in some specific and exciting forms. The tough part is how to make it real.
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2007 IBM Corporate Responsibility Report
A new model of global citizenship among individuals, organizations and society at large.