The Kingdom of Morocco in North Africa is a constitutional monarchy with a population of nearly 33 million. IBM's Morocco organization, which was created in 1939, is based in Casablanca, the country's economic capital. In 2010, the CSC expanded its presence in Africa by deploying in Morocco. Locations have included Agadir and Rabat. Projects have included working with nonprofit and governmental agencies and helping a regional association develop an online marketing solution for promoting and increasing the exportation of its Argan oil products.
- CSC Morocco 1
09 October 2010 - 05 November 2010
"Morocco Team 1 consisted of eight IBMers from the US, Brazil, India, Japan, Korea and Vietnam. The team was based in Agadir, Morocco - a beautiful and friendly coastal city on the Atlantic Ocean, which is part of the Souss Massa Drâa region.
Our team supported the Regional Council (two teams) and the Near East Foundation (one team). We analyzed their business challenges and developed a comprehensive set of recommendations organized around key focus areas. With the Regional Council, one team supported its communications department and provided options for re-designing their website and developed detailed action plans for promoting tourism, investment and economic development in the region. Also with this client, another team helped the Moroccan Association of the Protected Geographical Indication of Argan Oil (AMIGHA) design an e-Commerce framework and business management system and proposed marketing solutions to promote local Argan Oil products globally. The third team worked with the Near East Foundation and developed a monitoring and evaluation system to help the organization effectively manage its programs and measure outcomes.
We partnered closely with our clients in these efforts, and we were pleased to gain their buy-in to execute our recommendations for all three projects. With continued commitment and strong execution, the plans we outlined for these organizations will enable them to meet their business goals, improve their performance and provide even greater impact.
Throughout our time in Morocco, our team formed many wonderful friendships and great life-long memories. Some of our favorite experiences included exploring Essaouira, Marrakech and other sites throughout the region, shopping in the local marketplaces (souks), riding a camel and enjoying “family dinners” and Moroccan restaurants."
- CSC Morocco 2
24 February 2012 - 24 March 2012
Morocco Team 2 consisted of 10 IBMers from the US, India, Australia, the Philippines, Taiwan, and Japan. The team was based in Rabat, the political capital of Morocco.
We were divided into four groups.
Group1 supported Ministry of General Affairs and Governance to develop a national strategy to implement "Badawi Souk Market”, which will be a showcase for the products of small entrepreneurs/farmers and allow them to fully benefit from the revenues without intermediates.
Group2 supported Ministry of Agriculture to develop a business and technical strategy that includes procedures for developing and maintaining a market price dissemination system, which will provide timely and accurate agricultural price information to small farmers as it will lead to poverty alleviation.
Group3 supported ARDI foundation - a social and economic interest association whose mission is to fight against financial exclusion and promote micro enterprises especially in rural area - to conceive and develop new product offerings.
Group4 supported Moroccan Women’s Mentoring and Networking (MWM) - an NGO who provides a mentoring and networking program to women in Morocco - to develop a two year strategic action plan that includes recommendations for marketing & communication and financial sustainability.
We closely collaborated with client partners, not only discussing in the office but going out for market visit and family dinner etc. After the fulfilling four weeks, each group successfully presented the recommendation which will enable clients to go forward for their socially meaningful objectives.
We also could have valuable experiences - Moroccan foods, shopping in colorful market, short trip to World Heritage sites like Marrakech and Fez. All of these were impressive but most memorable thing was that we could form new friendships with diverse group of people.
- CSC Morocco 3
06 October 2012 - 03 November 2012
The Morocco 3 team was a global team comprised of nine members - coming together from the Philippines, China, India, Ireland, the United States and Canada. The team was located in a vibrant area in the capital city of Rabat.
The nine team members were divided into three groups - each with their own client and assignment. The name of the client, and the teams involvement follows:
Rabat School of Government and Economy.
International Organization for Migration
Morocco Ministry of Agriculture
Highlights of the experience include being immersed in the community, and feeling a part of every day life. This included shopping, laundry, walks to the local medina, the celebration of Eid and of course partaking in many good dishes of Moroccan food.
CSC Morocco 4
17 May 2013 - 15 June 2013
Morocco 4 was composed of 9 participants from 9 different countries: Mexico, UK, Sweden, Brazil, United States, Czech Republic, Germany, Japan and China.
We were based on the Moroccan coast, in the city of Tangier, where the Mediterranean meets the Atlantic Ocean.
The team was divided into 3 sub-teams:
ESC Morocco 1
17 May - 8 June, 2012
5 team members
The transport system of the greater metropolitan area of Rabat is facing critical issues, such as population growth from (1.77 million today to an anticipated 2.7 million in 2025) which will lead to greater traffic congestion, increased urbanization, and the disparate use of technology with disintegrated, disconnected, and often manual operations.
A team of IBM experts funded by an IBM Smarter Cities Challenge grant, has provided government leaders with initial recommendations for a more effective and efficient public transport system in Rabat and nearby Sale and Temara, by 2020. The team studied the area's transportation opportunities and created a plan to address three aspects of an improved urban public transport system. The first aspect addressed in IBM's plan involves how the efforts of multiple agencies might be coordinated, particularly with the creation of a transportation authority. A second aspect addresses how the system might be made safer and more convenient and attractive for commuters. The third facet focuses on how to ensure employees remain well trained, supported, focused and motivated.
The 5 person IBM team of executives came from Denmark, the US, Argentina and India.
The Executive Service Corps delivers Smarter Cities Challenge grants to cities around the world. Learn more about this program on our website: smartercitieschallenge.org.