Located in Southeast Asia and having a population of 27.5 million people, Malaysia boasts an economy that is fueled by natural resources but is expanding into other sectors. IBM Malaysia, established in 1961, is headquartered in Kuala Lumpur, the country’s capital and largest city. The first deployment of CSC in Malaysia was in 2008. Locations have included Penang, Johor and Kota-Kinabalu. Partner institutions have included the Universiti Sains Malaysia, D’Monte Child Care and Development and other non-governmental agencies, with CSC IBMers sharing their expertise in strategic planning, marketing, information technology, project management and business plan development.
- CSC Malaysia 1
8 May 2009 - 5 June 2009
"Malaysia Team1 consisted of 11 IBMers from the Czech Republic, Germany, Argentina, Canada, India, and the United States.
We assembled in Kuala Lumpur, where the IBM Malaysia team extended a warm welcome, took us for a tour of the IBM office and hosted a dinner.
Our assignment was in Penang, the second smallest state of Malaysia. The team worked with various departments of the Universiti Sains Malaysia on an online CSR platform, research plans and methodologies, diversity awareness, employee volunteering, strategy, and recommendations for internship programs. The team also helped two SMEs, D'MONTE Child Care & Kindergarten and Mobile Moon Bakery, develop a business strategy and development plan.
The team took away wonderful memories from working with our clients -- their hospitability was incomparable -- visiting various places and our taste buds relishing local dishes. “We are friends,” as said by our clients, reflected the wonderful collaboration."
- CSC Malaysia 2
17 October 2009 – 15 November 2009
"Our team consisted of 10 IBMers from Italy, Japan, Germany, the U.S., France and Spain. We supported five projects in Penang.
The team helped Pearl Maternity Hospital redefine its business strategy to improve market positioning, services portfolio and internal management to leverage new opportunities and be more effective within the local community.
At the Joblink Centre, the team assessed the centre’s needs to develop key business processes, created a website and trained its staff on new tools.
The Cerebral Palsy Children’s Association team worked to improve the IT systems and processes of the organization. Team members trained the staff in relevant computer skills and maintenance.
A team conducted market analysis for D’Monte Child Care team, made recommendations and improvements and collaborated with students at the marketing school to collect data for market analysis.
The Asian CSR eJournal team assisted the CPTAG office at Universiti Sains Malaysia in the start-up and requirements gathering phases of the application development lifecycle.
Our favorite memories included sharing our cultures over French biscuits and home-cooked Italian pasta, being greeted by waves and hellos of 30 excited members at Joblink, and attending a school party at D’Monte kindergarten where kids sang and danced."
- CSC Malaysia 3
12 March 2010 - 10 April 2010
"The team consisted of 10 people from nine countries. In addition to the diverse cultures,each team member had a different expertise.
Our non-governmental organization partner, Australian Business Volunteers, arranged three clients for our team in Johor Bahru, Malaysia.
Our clients were: Persatuan Kanak-Kanka Spastik Johor, which is a school for children with cerebral palsy; the Handicapped and Mentally Disabled Children Association Johor; and The University of Technology Malaysia in Johor.
At the Handicapped and Mentally Disabled Children Association Johor , we reviewed their processes in fundraising, IT web design, marketing and HR training development (public relation skills).
The project at the school for children with cerebral palsy was to define a curriculum to help the diversely disabled children use computers.
The team at the University of Technology supported a new project to reduce carbon emissions for the campus and streamline marketing activities, in preparation for a conference on university social responsibilit. We also consulted on a web design.
We were welcomed warmly by our clients and we quickly established good relationships with them. The people from the Handicapped and Mentally Disabled Children Association went further than working relationships with the team; they made us feel right at home."
- CSC Malaysia 4
31 May 2010 – 25 June 2010
"Malaysia Team 4 consisted of six IBM experts from the United States, Germany, China and Turkey and were located in Johor Baru, South Malaysia.
For one month, they performed volunteer work at the Universiti Teknologi Malaysia (UTM), the Iskandar Malaysia UTM Research Centre (IMREC), and the Handicapped Mentally Disabled Childrens Association of Johor (HOME). At UTM, the team helped set up their web presence, learning services, and defined concepts in order to gather and monitor their carbon footprint. At IMREC, the team conducted multiple “on-the-job” training sessions and introduced project management methods and Kaizen Culture orientation to their professionals. And at HOME, the team developed new technologies that could aid in donation programmes.
During their CSC assignment the six IBM experts were charmed by the values of friendship and warm hospitality of Malaysians and had an unforgettable time together on a weekend trip to colourful Melaka, with its rich and diverse cultures."
- CSC Malaysia 5
4 March 2011 - 2 April 2011
"As part of IBM Corporate Services Corp the Malaysia 5 team had 10 top flight global experts from 8 countries which included the USA, Canada, France, Sweden, India, Mexico, Brazil and Italy. The team partnered with organizations in the city of Kota Kinabalu Sabah. This is the first time that such program was held in East Malaysia. The program was hailed as a great success in the local newspapers.
We were assigned to five different organizations. The objective was to share our skills and expertise in establishing fundamental strategic, marketing, data management and ERP systems training capabilities. During the month-long assignment, we were divided into teams to work with Sabah Credit Corporation (SCC), Borneo Marine Research Institute (BMRI) of Universiti of Malaysia Sabah, Sidang Injil Borneo (SIB) – Pelayanan WIRA and Melangkap Homestay, Green Connection and Pusat Kebajikan Good Shepherd Youth Center.
Sabah Credit Corporation (SCC) is a financial institution fully owned by the Sabah State Government in Malaysia and operates under the purview of the Sabah State Ministry of Finance. The primary objective of the Corporation is to help contribute towards the socio-economic development of the State of Sabah. Our goal was to improve Sabah Credit Corporation’s marketing strategy to gain more customers and assess and suggest plans to reorganize the IT infrastructure and organization. We also conducted training sessions on various SAP modules to the key users of SCC. Additionally, we conducted focused sessions with the marketing team and the top management to understand the key aspects of Change Management.
Borneo Marine Research Institute (BMRI) of Universiti of Malaysia Sabah was initially established in 1995 as a research unit with the objective to promote research in the field of marine science in Sabah, Malaysia. In June 2000, the unit was upgraded to institute status and is now regarded as a centre of excellence. BMRI specializes in research, development and commercialization of aquatic resources with a particular emphasis in aquaculture and marine science. The objective of our project was to make the aquarium self sustainable and to develop a information management system at section level.
SIB-Sabah (Sidang Injil Borneo) has 100,000+ members in 34 regions in over 500+ churches across Sabah. Pelayanan WIRA is the SIB-Sabah Men’s Ministry. The WIRA leaders are dedicated and committed to enhancing the personal and professional lives of the congregation. The project goal was to develop a business training curriculum to assist SIB Men’s Ministry members, to create “train the trainer” sessions, to create tools that WIRA can continue to develop and enhance in the future.
Melangkap Homestay – Rural Tourism Rural Tourism is a community organisation initiated by the Malaysian Government. The organisation provides rural tourism opportunities, such as village homestays, for visitors to Sabah. The goal of this project was to review the organisation’s business strategy and marketing strategy to improve its business operations and in turn, increase the exposure of the organisation within the international tourism industry.
The Green Connection is an aquarium and science discovery center in Kota Kinabalu. The goal of the project was to develop a marketing plan for the Green Connection to help increase awareness and drive demand for this aquarium science discovery center in Kota Kinabalu.
The Pusat Kebajikan Good Shepherd Youth Center is a not-for-profit organisation founded and operated by the Good Shepherd Sisters since 1960 which operate in 73 countries across six continents. The organisation works with disadvantaged women, youth and their families in particular to empower them to reach their full potential. PKGS has 8 different centers in Sabah, some without internet access. The project aimed to develop a data management system across all locations.
The team has several fond memoiries of our assignment. We enjoyed the internal team meeting every evening in room 502. We shared our daily activities and also exchanged our home country culture. This was a huge learning opportunity for the team and we never missed these meetings. We also ate great food, explored the beaches, climbed mountains, planted corals, and walked 2.5 hours with rural school children and more!"
- CSC Malaysia 6
15 March 2012 - 15 April 2012
Our Malaysia 6 team was comprised of 12 participants from India, USA, Canada, Hong Kong, Denmark, Switzerland, France, and Spain. The team partnered with organizations in the city of Kota Kinabalu Sabah – as a natural continuation of the previous CSC team to this lesser developed part of Malaysia. The program was again very well received and reported local newspapers.
We were assigned to six different organizations –Sabah Credit Corporation (SCC), Yayasan Usaha Maju (YUM), Sabah Tourism, Befrienders, Sabah Development, Sabah State Library.
Sabah Credit Corporation (SCC) is a financial institution fully owned by the Sabah State Government in. Our goal was to develop the corporation’s present organizational efficiencies in selected areas, and our work resulted in several recommendations in two focused areas - CRM and Social Media Marketing.
Yayasan Usaha Maju (YUM) is a state financial institution missioned to provide loan services to rural women entrepreneurs. Our business and information technology analysis for YUM ended in a call for a reconsidered YUM’s business model, IT enabled business intelligence capabilities, invest in a significant upgrade of YUM’s IT capabilities including mobile devices to simplify data entry and reduce fraud.
Sabah Tourism had requested assistance to help identify and set up a centralized catalogue and management system to enable staff to easily access, identify and share the many photos they use in the promotion of Sabah. In response, we identified and selected a Multimedia Information Management System that will allow the Sabah Tourism to systematically store, organize, manage and share old and new photos
Befrienders is an organization which assists women suffering from domestic violence through a call in service staffed by volunteers. Our scope included a Strategic Plan targeting 3 key priority areas: Member Recruiting, Retention, Fundraising,. We conducted an Issues-Based Consulting engagement with them and came up with quite a few recommendations which we structured into a 2 Year Strategic Plan.
Sabah Development Bank asked us to conduct an Information Management Assessment and a Project Management Assessment Project Management training and Information. Working with staff we came up with a series of practical recommendations for improvement and best practice in reporting, and in various processes of project management.
Sabah Library wanted to develop and enhance the digital capabilities of the library in line with Malaysia Government vision 2020. We developed a broad range of recommendations – for instance on digitization of newspapers, procurement efficacy, end to end view of library metrics and performance, a different engagement model – including use of social media – to connect and increase participation of writers, users and employees.
Throughout the month away the team enjoyed tremendously the opportunities to engage with their client teams – including end user visits, visits to island wildlife, indigenous population handicraft, and white water rafting. On our own every weekend we made sure to explore this incredible cultural and natural gem – island hopping to beautiful beaches, exploring natural forest with orangutan and proboscis monkeys; and enjoying each others’ company.
- CSC Malaysia 7
7 September 2012 – 6 October, 2012
CSC Malaysia 7 was deployed in Kuching, Malaysia and had 12 team members from Argentina, Brazil, India, Mexico, Switzerland and the USA.
We have worked with 3 Clients.
1. Sarawak State Library: 6 members have worked in the areas of Corporate Management, State Records Repository and Library Service. The work covers skill assessment, occupational health and safety, skill training and development, library service current situation assessment and marketing and strategy plan and shared IBM leadership framework and best practices on organizational climate assessment.
Favorite memory: Hospitality and family-style working atmosphere.
2. Universiti Malaysia Sarawak (UNIMAS): 4 members worked on 2 projects involving Intellectual Property (IP) commercialization and eCommerce Capacity Building for a rural community in Sarawak state. The work covered a case study on marketing analysis, a framework for prioritizing potentially IP, best practices, inputs about technologies involved in developing a secure eCommerce website, and people training methods for community users.
Favorite memory: Hospitality of our clients, sharing their culture and cuisine with us.
3. Sarawak Cultural Village: 2 members have worked on the project: Road Map for Improvement of Departmental Integration. The work covers Improvement in SOPs, deployment of IT & Non-IT solutions.
Favorite memory: Truly Cultural Experience in a Living Museum of Sarawak Culture.
- CSC Malaysia 8
15 February 2013 – 15 March 2013
- CSC Malaysia 9
24 May 2013 – 21 Jun 2013
Our team had 12 members from Austria, Canada, France, Germany, Hungary, India, Italy, Mexico and United States completed a month assignment with key organizations in Malacca, Malaysia.
Working with the Malacca State Health Department, the Malaysian Health Promotion Board (MySihat), Universiti Teknikal Malaysia Melaka (UTeM), and the World Youth Foundation (WYF), the IBM team delivered recommendations for improving social services in this emerging city.
The team worked with the Malacca State Health Department and MySihat to develop a comprehensive plan for the city’s population, creating a proactive plan for two growing segments of its population -– its elderly and its youth. Six members of the team worked with the Malacca State Health Department resulted in a high-level analysis of current needs, prospects, and challenges for seniors living in Malacca, along with recommendations on how to adequately provision for their needs in coming years.
Working with the State Health Department and MySihat, the team also audited and identified priority areas for the Smoke-Free Melaka Strategic Plan 2010-2015. IBM made recommendations mapping to the five key strategies of the health plan to increase community participation and creating public awareness of the program.
Three members worked with the WYF to help develop a content and communications strategy, providing a system for the organization that will help it deepen its engagement, empowerment, and education of youth in the region. Specifically, the team worked to support the successful implementation of a new integrated website, online payment, mass communication, and database strategy for WYF.
Another sub-team of three CSC alumni worked in a project with UTeM involved assisting in faculty research and curriculum review. The team leveraged concepts from the IBM Academic Initiative program to simplify the use of new technology in the curricula, working to more closely align educational courses at the facility with global technology trends and the national agenda.