With 190 million people, Brazil is the world’s fifth largest and fifth most populated country and the ninth largest economy in purchasing power. IBM’s commitment to Brazil dates back to 1917, with offices today in several cities. CSC activity in Brazil started in 2009. Assignments since then have focused on Salvador, Sao Paulo, Porto Alegre, Curitiba, Belo Horizonte, Rio de Janeiro and Campinas, and addressed needs ranging from community-involved education in underserved areas, diversity in entrepreneurship, violence prevention, scientific education, digital inclusion, and digital entrepreneurship.
- CSC Brazil 1
01 April 2009 to 30 April 2009
"Brazil Team 1 was a first for the CSC Program in many ways; the first team in Brazil and South America; the first to have a project based in a large city; the largest team in one country (14 IBM employees from 9 countries); and a team that worked on several very diverse projects.
At Cidade Escola Aprendiz, which is a nonprofit entity that helps children and teens to expand their social and cultural experience while strengthening their ability to participate in civil society, we created an international fundraising strategy and an IT communications strategy. This team also connected with the Japanese Community in São Paulo and visited a few schools while there.
At the Committee for Democratization of IT (CDI), which provides computers and computer training to underprivileged or incarcerated youth, we created a remote access strategy. At City of Knowledge University of Sao Paulo we created a working paper exploring social networks. At Sou da Paz, an organization dedicated to reducing violence in Brazil; we helped structure their IT Strategy and Policy. We also created a strategic communications plan for Estação Ciência, whose mission is to popularize science among students and children.
Lastly, we developed a training program for Integrare, a nonprofit dedicated to facilitating business between corporations and diverse small-medium sized companies. We presented our CSC experience to the students of ESPM University.
Living in São Paulo was definitely a fond memory for all, and visiting Rio and the various road trips to nearby towns provided the types of memories that will last a lifetime."
- CSC Brazil 2
12 June 2009 to 12 July 2009
"Brazil Team 2 was comprised of fifteen participants from India; Japan; Australia; Germany; Turkey; Korea; Italy; and the United States of America. We traveled to São Paulo, Brazil to consult with five clients. Projects for each client were vastly different based on unique needs, but each client was able to benefit from the collective reservoir of skills deposited within the team.
Cidade Escola Aprendiz’s mission is to foster community improvement through education, art and development of community spaces. The team enriched this mission through developing an international fundraising strategy and key information technology tools.
Estacão Ciência is an interactive science museum that provides a creative learning experience. The team complete multiple projects such as enhancing their website, virtual lab and human resource processes.
Instituto Sou da Paz is dedicated to the reduction of violence in Brazil. The name Sou da Paz literally translates to mean “I’m for peace.” The team greatly empowered this mission by developing an improved business strategy and 10-year marketing plan that was well received by the client.
Instituto Esporte & Educação is focused on developing more active and productive citizens through the engagement of youth in sports while teaching solidarity, respect, tolerance and cooperation. The team enabled this client to more effectively meet their objectives by providing a project monitoring system and procurement system for bids and contracts.
Instituto Rodrigo Mendes is committed to helping people with disabilities become more involved through various forms of artistic expression. In support of this mission, the team was requested to create a means of greater mobility for the people, which initially seemed like overwhelmingly complex challenge. After providing a demo to the director during the third week, all she could say was, “It’s beautiful.” The tears in her eyes more than justified the long hours and weekends; and convinced the full team that these little CSC Projects around the world really do make a difference."
- CSC Brazil 3
24 Aug 2010 - Sept 19 2010
"The Brazil Team 3 was a melting pot of fifteen individuals from ten countries including Germany; the United States of America; Australia; South Africa; Japan; Malaysia; Singapore; China; Japan; and India. The team worked with five social entities based in Campinas, which is about 90 kilometers from Sao Paulo. Campinas is a small city dotted with the finest universities in the state wide area. The team strategically organized into sub-groups based on interests and expertise to more effectively consult with 5 non-government organizations (NGOs).
Associação para o Desenvolvimento dos Autistas em Campinas (ADACAMP) is a nonprofit organization dedicated to providing professional support to children with autism primarily targeting those from low income communities.
CENTRO PROMOCIONALTIA ILEIDE (CPTI) emerged as a community driven initiative focusing on the unmet needs of working families. It has expanded into a multi-functional resource center, providing support to children, adolescents and families in the District of Nova Aparecida in Campinas,
Centro de Referência em Informação Ambiental (CRIA) is a nonprofit, non-government organization whose goal is to disseminate electronic information about Brazil’s biological resources to the scientific and technological community
Associação Beneficente Direito de Ser is a non-profit civil society association that aims to address the educational needs of children and adolescents located primarily in the northern part of Campinas
Grupo Primavera (The Springtime Group) brings together volunteers, mothers, and housewives in an effort to design educational programs for young girls.
The 4 weeks in Campinas was a roller-coaster ride comprising of Feijoadas, cachaça or caprioskas, (depending on one’s preference) Brahma Chopp, learning Samba as well as Capoeira and the zillions of evenings in pubs all across Rio, Sao Paulo and Campinas. The team had a great time traveling together to discover Rio, which included singing “Girl from Ipanema” on the beach; dancing at Lapa; and walking up Christo Redemptor interwoven among a lot of fun, food and drinks that comprise the culture."
- CSC Brazil 4
3 October 2009 - 31 October 2009
"Brazil Team 4 was assigned to assist five clients based in Campinas, São Paulo. The team was comprised of fifteen participants originating from eleven countries including Canada; South Africa; India; Singapore; Denmark; the Netherlands; the United States of America; Italy; the Czech Republic; Poland; and New Zealand.
The team of fifteen participants were organized into five sub-teams with a designated client and project:
Grupo de Aplicação Interdisciplinar à Aprendizagem (GAIA) implements corporate social responsibility projects for major global corporations in local towns and communities that the various corporations operate in, resulting in better relationships between the two. The team successfully completed all project objectives, which improved financial processes and knowledge models designed to avoid any potential for bankruptcy and ensures that valuable intellectual capital developed through projects are maximized across the organization.
Direito de Ser offers hope to homeless children in Campinas by educating them with a focus on various types of art in order to provide them with better opportunities in adulthood. The project intent was to implement an end-to-end financial reporting database so that the management team could better understand the health of the organization and spend more time focusing on key mission objectives instead of managing cumbersome Excel spreadsheets. The project objectives were attained and well received by the client.
The mission of Centro de Referência em Informação Ambiental (CRIA) is to make key data about Brazil’s natural resources freely available on the Internet to the scientific and technological community in order to directly contribute to the conservation and sustainable use of Brazil’s biological resources. The completed project scope included developing a very innovative marketing strategy for an online donation system targeting the scientific community, businesses, and the general public in order to raise funds to keep existing initiatives going and launch new projects.
Centro Corsini offers free medical support to people with HIV/AIDS and their families and operates a shelter for children whose parents either died due to HIV/AIDS or cannot take care of them due to the disease. The project objectives were to reorganize the Human Resources Department, design a more effective training unit in order to improve retention, and improve organizational and strategy awareness. These objectives were achieved in a systemic way that will support long term results.
Centro de Orientação ao Adololescente de Campinas (COMEC) provides emotional support and counseling, as well as education and internship opportunities to adolescents who are either in danger of engaging in illegal activities or have already committed crimes. The project entailed allowing information to be easily shared between all three COMEC buildings while improving local networks within each center. The team was consistent in also successfully completing these objectives.
In addition to formal project objectives, several team members informally met with the children and teenagers directly supported by the NGOs to field insightful and challenging questions about our work at the NGO (and at IBM), our impressions of Brazil, and about our home countries. This resulted in very rich cultural exchanges. Some team members continued to work with and support their NGOs well after the end of our official assignment.
Beyond our fond memories of working with the NGOs, we were transformed from fifteen strangers based in eleven countries to life-long friends. This transformation occurred through collaborative hard work at the NGOs and weekly team activities such as Brazilian BBQ, samba dancing and a weekend trip to the rural Brazilian “adventure-town” of Brotas. Over a year after our assignment in Brazil had ended, the team continued to correspond with one another as well as the NGO contacts."
- CSC Brazil 5
18 February 2010 - 18 March 2010
"Brazil Team 5 was comprised of twelve participants from various countries including Denmark, France, Germany, Hungary, India, Italy, Japan, Sweden, Turkey and the United States of America who traveled on assignment to Belo Horizonte. The team performed a range of tasks, but focused a majority of their efforts on completing two major projects. The first project included working with the Arcelor Mittal Foundation project to develop a long term business plan and proposal for new income streams to finance experimental theater companies in order to reduce their dependency on government subsidies.
The second project consisted of working with Casa do Jardim, which is an after school program for children between the ages of six to twelve years old. This after school program was designed to teach children important life skills and lessons such as self-esteem, respect, integrity and reliability that cannot always be learned in the overcrowded municipal schools or at home. Casa do Jardim was founded in 2007 with only three years of funding that had been secured and new sources of funding were urgently needed. The team developed a sales strategy and key tools to help the director become more effective in attracting and engaging on-going sponsorship.
Members of the team visited Obras Educativas, Padre Giussani, and Casa do Jardim that were each established to provide services to underprivileged children. The team was greatly impressed by the children’s smiles and vitality along with the enthusiasm and dedication of the staff helping them. Many of the team members continue to support Casa do Jardim from a distance upon completion of the project.
Brazil Team 5 will always have fond memories of this experience and two in particular stand out as favorite memories. The first favorite memory is the friendliness, vitality, inspiration and commitment of the Brazilian People to build their country. The second favorite memory is an elaborate surprise birthday party given for a team member only five days after arriving in Belo Horizonte. The surprise birthday planning was a great team building effort that culminated in an incredible banquet with a variety of vegetarian dishes from all over the world, a birthday cake, little sparkling fountains, caipirinha, decorative lights, music, and a birthday present beside the swimming pool. These two memories genuinely bonded us into a close team."
- CSC Brazil 6
1 May 2010 - 28 May 2010
Centro Mineiro de Referência em Resíduos (CMRR) - (Natalie McAloney & Tania Mann)
CMRR was created in 2007 by the government of Minas Gerais to improve solid waste management within the state. The main vision was to identify and apply best practices in integrated solid waste management through a network of partners (public, private, and civil society), which would ultimately lead to better use of natural resources, green jobs, new business opportunities and higher quality of life. Team 6 helped the CMRR improve their marketing, development, and communication practices with partners and the communities they serve.
Flora Portal(GVC) - (Niels Gjerløv & Bin Zhu)
Flora Portal is created for support AgriFarm Program. Located in the municipality of Ibiá, Minas Gerais, the AGRIFAM program aims to recover degraded and deforested ecosystems that are occupied by small family farms that received plots of land through agrarian reform programs. The program has been managed by GVC (Gruppo di Volontariato Civile) in partnership with COONAT (Cooperative of Technical Specialized Works) and FETRAF (National Federation of Workers of Family Farms). Flora Portal is created GVC invite us to the fame of Ibiá, and GVC present the goal of AgriFarm and how AgriFarm will benefit our world.
Instituto Hartmann Regueira (IHR) - (Bao Hua Chen & Katherine Martine)
Instituto HR is an NGO that focus on provide education service to the local society. We had helped them to develop a online training plan, which can facilitate local students to enhance their knowledge by enrolling in the online training modules. The model is highly recognized by our client and used to attract venture capital firm for investment.
Rede Cidada - (Ajay Dua & Dan Wolfe & Ahenk Diner Ulay)
"Rede Cidadã (www.redecidada.org.br) is an NGO that is dedicated to social programs with focus on vocational education and job placement of youth. The Brazil 6 CSC Team applied their skills to provide guidance in deployment of a strategic IT application for job/skill matching, and developing an overall organizational strategy for improving client relationships."
Instituto Cultural Sergio Magnani - (Mike D Gordon & Sumi Vivek)
Our project was to help improve information management capabilities, study, analyze, standardize and document the business processes at Plug Minas, a school for under privileged children. We helped develop technical architecture diagram detailing applications and tools required and their interfaces with current systems. We implemented Business Process Modeling (BPM) used to document all areas of business operations, helping to develop and IT system map for future implementation.
VERDENOVO - (Chris Anderson & Yayoi Inoue)
VERDENOVO is NPO, which is going to foster digital and social inclusion through apprenticeship programs and advocate the right for healthy and balanced ecosystems through reforestation programs. Team 6 helped to implement a new website and train staff train staff to maintain it to improve VERDENOVO’s visibility to its clients and beneficiaries, and to analyze current accounting tools and procedure and then identify new tools and procedures to improve VERDENOVO’s financial management capabilities.
- CSC Brazil 7
23 August 2010 - 17 September 2010
"Brazil Team 7 was assigned to assist six non-government organizations (NGO) in the city of Rio de Janeiro; and was comprised of fourteen people originating from eleven countries including Germany, India, South Korea, the United States of America, Canada, France, Romania, Denmark, Finland, Slovakia and Australia.
At Centro de Estudos de Programas, we helped them develop an organization wide security policy to address the protection of sensitive information as well as other security elements.
At the Instituto da Crianca, we developed a web based software application to help manage their donations and inventory intended for single mothers and their children in Rio de Janeiro.
At Pro Crianca Cardiaca we worked with the organization to help the NGO become more professional and increase their ability to raise funds.
At Rafazer, we developed a sustainable business model and a plan to expand the income-generation program assisting low income single mothers who are unable to participate in the traditional workforce because their children suffer from chronic, complex diseases requiring extensive care and medical attention.
At Associacao Saude Crianca, we designed a marketing plan with the purpose of raising awareness of the NGO’s online shop, increasing their social media online presence and creating a stronger network with the NGO’s partners and supporters.
At Viva Rio, we worked with the Brazilian NGO which is focused on improving the lives of adolescents in the favellas (slums) of Rio De Janeiro. We helped them build organizational structure and a Human Resources division along with the associated policies and practices."
- CSC Brazil 8
27 September 2010 - 22 October 2010
"Our team was made up of 12 participants from New Zealand, Australia, India, Turkey, Hungary, Germany, Sweden, Denmark, USA and Canada. Our assignment location was Rio de Janeiro, Brazil.
Instituto da Criança (IC) is an organization dedicated to supporting children, teenagers, and their families. Our team developed for IC a proposal for a fund-raising program the organization could do in partnership with hotels. We also developed ideas on how IC can strengthen its position as a social entrepreneur, and we helped improve their annual report.
For CEFET-RJ, a technical university, we helped develop a plan for a new Training center. We used interactive gaming technologies that can be used to train professionals from Brazilian companies on worker safety and the environment. The training center will be managed and run by students with guidance from the faculty and serve a critical need for local businesses seeking to improve worker skills in innovative ways. Students also started contributing to the IBM World Community Grid project, aiming to be a partner soon.
CIEDS is a non-government organization fostering the belief that all people are capable if given an opportunity. Their mission is to raise the socioeconomic status of their community. Initiativa Jovem is a CIEDS program intended to change someone’s life through education with a focus on social, environmental and personal responsibility. Our project with CIEDS identified the strengths and weaknesses of an Iniciativa Jovem program that teaches young entrepreneurs how to write a business plan and develop ideas for improvement in line with CIEDS and Shell’s program goals. .
Viva Rio is a non-governmental organization believing that all people are capable if being given the opportunity and their mission is to promote peace and development at a local level plus create means for overcoming armed violence and social exclusion. We created a proposal on how to effectively implement a project management department within the organization and how to make use of the knowledge management toolset in the most efficient way.
Instituto Pró-Saber engages in education and development of new teaching methods for pre-school teachers from the disadvantaged communities of Rio (favelas). We created a virtual community using Worpress, which provided project management, blog and discussion forum capabilities to support collaboration amongst teachers, students of the institute and other stakeholders.
Members of our team visited social institutions in the local favelas including a school to celebrate Children's Day. It was a heart-warming experience to interact with the children of the favelas. We were impressed with the children’s curiosity and their desire to know more about us, our countries and what we wear and eat back home. We also attended a radio program in the community house of an unsafe favela. The subject of the program was the controversial subject of 'birth control.'"
- CSC Brazil 9
6 May 2011 - 4 June 2011
Our team was made up of 14 participants coming from 2 different companies: FedEx and - of course - IBM. FedEx was part of the Brazil 9 team because FedEx is planning to introduce a similar program like the IBM CSC in their own company and were given the opportunity to participate in one of the IBM CSC teams. The FedEx people came from the US, the IBM team members came from Japan, Malaysia, Taiwan, Russia, Hungary, Germany, Italy and the US.
Instituto Cultural Steve Biko (ICSB)
The ICSB seeks to promote socio-economic and political opportunities and representation for the Afro descendant populations of Bahia through educational training, political engagement and increased awareness of historical African roots.
The FedEx team increased the capacity of ICSB to achieve its mission by providing:
1. An integrated communications and marketing plan
2. A human resources structure including job descriptions and recommendations for current and future HR development
3. An IT database for tracking multiple layers of information about former, current and potential students
4. Formalized metrics that may be used to track success
Instituto Central de Cidadania (ICEC)
The ICEC’s primary social objective is to improve living conditions and supplement access to education for at-risk children and youth. The center in Salvador functions as an after school education center for 120 children aged 5 through 12. ICEC’s educational activities focus on: supporting specific learning related to their school work; fostering citizenship values such as non-violence, positive behavior at home and school, saying no to drugs, autonomy and healthy living.
- developed Fundraising Activities and a Marketing Strategy and we
- developed a Financial Management/Donation Tracking System & Recommendations for Information Management Software.
In the beginning we reviewed their current marketing activities. Based on these results we worked with IBM Salvador to find partnerships for ICEC to increase donations for ICEC. During our time in Salvador one of these partnerships resulted in a donation of 39 printers, 1 plotter and R$5,000. For the second project, we delivered a Social Information Management System (with the data imported) including a User manual. We were able to not only deliver plans/ideas but also final products (Software) and we even raised money for them during this short period of time.
Grupo de Apoio à Criança Com Câncer (GACC)
(GACC) is a nonprofit civil association that promotes psychosocial assistance, medical and financial assistance to children living with cancer and their families throughout the state of Bahia. GACC’s primary goal is to help children to undertake proper cancer medical treatments in a safe and comfortable environment.
We analyzed the current marketing activities and channels to identify gaps and opportunities to do things smarter in the future. Based on that we delivered a set of very specific recommendations and developed a marketing strategy to better utilize its resources, increase its brand visibility and the loyalty of GACC donors.
Santa Casa de Misericórdia da Bahia
Santa Casa de Misericórdia da Bahia serves the Municipality of Salvador, State of Bahia. According to the specific social services offered, Santa Casa serves all sections of the population: children, adolescents and adults. The targets are the low income, poorest and those at social risk.
Our project focussed on creating a sustainable fundraising strategy, governance model and organization structure targeting individual and corporate donations in the Social and Cultural space.
Projeto Social Escola Olodum
Olodums mission is to promote socio-political inclusion, increased self-esteem and cultural awareness of Afro–Brazilian youth in Brazil -- through offering places and activities that showcase the value of Afro-Brazilian culture and encourage communities to combat racial discrimination and socio-economic inequality that protracts the marginalization of Afro-Brazilian youth and their families.
In our project we built a business development/fundraising plan and provided recommendations for intellectual property protection.
IBM and FedEx
Compared to other CSC teams we had the additional challenge to not only cooperate within our IBM team but also with people from another company: FedEx. And we succeeded. It was fun for all of us working in this mixed team. During our stay in Salvador we worked and behaved as ONE team and expanded our network across companies.
- CSC Brazil 10
01 July - 29 July 2011
Team Brazil 10 was the first one assigned to Porto Alegre in Rio Grande do Sul, the southernmost state in Brazil. It consisted of 14 members from Australia, China, Malaysia, Japan, Canada, USA, Venezuela, Turkey, Slovakia, France, Switzerland and South Korea. We had six projects:
Fundação Pensamento Digital
FPD is an non-profit organization based in Porto Alegre that provides educational skills (with a focus on ICT skills) to underserved groups, with the mission of fully developing them as human beings and engaging them as critical citizens in the greater ICT community.
Our team was tasked with thoroughly assessing its educational services in Vila Cruzeiro and systematize them so they can be presented as a social technology model to educators, schools and government agencies interested in improving education in underserved communities.
Fundação O Pão dos Pobres de Santo Antônio
This foundation is a well known NGO that was founded by Catholic Priest Marcelino Bittencourt with the objective of providing social support to the widows and orphan children affected by the Federalist Revolution War of 1892-1894. Today’s mission is to potentiate solidarity and development of children and adolescents through socio-educational programs. The organization’s vision is to help children and adolescents to fully develop themselves at a personal and professional level, thus becoming citizens who are able to leave the streets in search of new perspectives in life.
We aided them in developing a financial model for the School of Professional Education to sustain its training courses in the long run, taking into consideration that the Foundation would like to remain providing free of charge courses to vulnerable adolescents.
Rede Marista - Rio Grande do Sul
The Institute of the Marist Brothers is an educational institution that was founded in 1817 by Marcelin Champagnat, a young Catholic priest from a rural parish in southern France committed to improving education. Since its inception, the Marist Brothers institute has spread its operations globally with the mission of educating and providing social assistance to disadvantaged groups. We worked together with the Marista project management team to re-structure the Free Software Factory program by assessing the program’s strategy and methodology as well as by setting up a project management framework for program implementation. We also proved a simplified project / program management best practices guide for future projects & programs.
Junior Achievement RS
JA is an international educational association located in 124 countries with the mission of educating students about workforce readiness, entrepreneurship and financial literacy through experiential, hands-on programs. Our task was to develop an improved volunteer recruitment strategy that will secure volunteers interested in embracing JA programs and its teaching methodology on a more sustainable basis. It was especially important to use the new social media networks to achieve this goal.
Instituto Venturi Para Estudos Ambientais
This Institute aims to disseminate economically viable solutions on socio-environmental issues to businesses, governments and local communities in Rio Grande do Sul. It does so by compiling technical and scientific studies, conducting research, producing educational materials and organizing workshops on several sustainability-related topics.
The project goal was to develop a web-based platform that will disseminate the Venturi Institute’s knowledge and services to its target audience. The proposed solution had to aim at collecting and sharing technical knowledge, helping local governments to manage solid waste more efficiently, promoting educational programs and events and fostering new partnerships, donations and sponsorships.
IMAMA - Instituto da Mama RS
The Breast Health Institute of Rio Grande do Sul is an NGO that has been operating for 18 years with the mission of promoting, maintaining and re-establishing breast health for people in Rio Grande do Sul. Its vision is to eradicate breast cancer as a life threatening disease among women.
Our tasks were to develop a system to better match the profiles and abilities of IMAMA’s employees and volunteers, and to maximize the output in their assigned tasks and projects. Additionally, the project had provide tools that enables IMAMA to better structure its HR operations including selection, training, education, career development, monitoring and evaluation of performed tasks, productivity and personnel retention.
It was a life changing experience which highlighted personal and professional strengths and weaknesses & helped to create new personal and professional growth opportunities.
Especially challenging was operating outside the usual comfort zone, working with multiple cultures, developing new skills & diversifying language capabilities.
Last but not least it was also a FUN & Rewarding Experience, namely:
Overall we felt a sense of accomplishment through community contribution and making a difference
- CSC Brazil 11
30 September 2011 - 28 October 2011
The Brazil Team 11 was a melting pot of fourteen individuals from eleven countries including:
United States of America
The team worked with seven non-governmental organizations (NGOs), team that was strategically organized into sub-groups based on interests and expertise to more effectively provide consulting service. We were all based in Curitiba, which is the capital of the Brazilian state of Paraná. It is the largest city with the biggest economy of both Paraná and southern Brazil. In 2010 Curitiba was awarded the Globe Sustainable City Award which was set up to recognize cities and municipalities which excel in sustainable urban development around the world.
The team really enjoyed Curitiba for :
- it pedestrian area with a place where stands from different "countries" offer their specialties like crêpes for the French, fruit skewers with chocolate for the Swiss, Samosas for the Indians or coconuts for the Brazilian one.
- its inhabitants involved in politics. A lot of bank branches were closed due to strikes!
- it mix of contrasts in term of colors and building types : there are houses just in front of high buildings (which are only allowed along main roads).
- Associacao dos Amigos do Hospital de Clinicas : improve internal and external communication to sustainably enhance their fund raising capabilities.
Importance of networking during this intense month:
- between CSC participants through our weekly meetings to discuss about our assignment progress, through the evenings out for dinner or week ends spent together visiting Brazil
- local IBMers during afterwork, IBM office visit, kick off and final event
- and of course our respective NGOs everyday at work
Not only this experience allowed us to solve problems providing concrete achievements to our NGOs, to apply our skills and good ideas to make a positive difference, but to also to meet IBMers from around the word and Brazilians who were transformed from strangers to life-long friends!
CSC Brazil 12
August 10, 2012 - September 8, 2012
1. Drew Wright/Raleigh/IBM,
2. Etsuko Ito/Japan/IBM,
3. Daniel Symonds/Australia/IBM,
4. Deirdre Dowling/Ireland/IBM,
5. Gorazd Terglav/Slovakia/IBM,
6. Julio Maldonado/Austin/IBM,
7. Kenichi Nakamura/Japan/IBM,
8. Laurie Santos/Chicago/IBM,
9. Sabin Popa/Romania/IBM,
10. Sandra Augst/Germany/IBM,
11. Sharon Lee/Singapore/IBM,
12. Sonya Favretto/Toronto/IBM,
13. Stefan Furrer/Switzerland/IBM,
14. Tony Nix/Costa Mesa/IBM,
15. Yvonne Hung/UK/IBM,
Location of assignment: Brazil, Recife
1-2 sentences about each partner/project:
1.Casa da Crianca
For 13 years, Casa da Criança works to provide a better quality of life to thousands of underprivileged children and youth in Brazil by aiding over 34 institutions - Shelters, Day Care Centers, Educational Institutions, Centers for Special Needs Children, Pediatric Cancer Centers throughout Brazil. The project was to enhance the Projeto Casa da Criança communication model to facilitate efficient transfer of documents that are required to plan and complete construction projects for children/youth centers and pediatric cancer facilities.
2.Instituto Empreender (IE)
IE works with disadvantaged youths to provide assistance programs like English, IT skills, interview skills etc. and with partner companies to match youths with suitable jobs. The team’s assignment was to propose a solution that would increase IE’s efficiency in data management for students and partner companies and perform job matching.
NECTAR promotes socio-economic development in Brazil through the promotion and management of innovative projects in Science, Technology and the Arts. Our goal was to provide a strategic plan to enable NECTAR to achieve their 2020 vision.
4.Observatorio do Recife (ODR)
Social movement organization with a mission to mobilize and motivate citizens and civic leadership to improve the standard of living of Recife citizens. The team’s assignment was to deliver to ODR and train their volunteers on the use of a project management platform using social media.
5.Portal Digital (PD)
PD manages a science park and support companies within PD. The project is to enable more companies within PD to become involved in international business.
1-2 sentence description of any community service work (e.g. school/orphanage visit):
Community Service Day at Nassau Social Centre which is located at a poor rural village. The children go there when they are not at school to learn skills in crafts, music or dance. These skills provide them a means of earning some income for their families. We were shown how to make statues and boxes.
Selected favorite memory:
How quickly we grew together as a team and each team member found ways to contribute to the overall team success.
CSC Brazil 13
August 10, 2012 - September 8, 2012
Location: Belo Horizonte, Minas Gerais
Brasil Team 13 consisted of 15 IBMers from 11 countries, although we are rich in cultural heritage given our diverse ethnic backgrounds (Belgian, Greek, Indian, Lebanese).
Client Partnership and Project Profiles
Casa do Jardim was founded in April 2007 to improve the quality of life for children and their families in developing communities in Brasil through socially-responsible projects that promote complementary education, community integration and local social synergy. Projects include the Broadening Horizons program, which provides extra-curricular socio-economic education to 72 children, school outreach, family outreach, and a research center.
The objective of the CSC project was to develop an integrated social investment management system that reflects the organization’s values, enhances transparency and accountability, enables effective communications with investors, and is practical, simple to use, cost effective, flexible and scalable.
Central Mãos de Minas helps preserve the cultural identity of Minas Gerais and promotes the development and strengthening of artisans. Mãos de Minas is one of several institutions that is supported by the Development Group.
The CSC Project objective was to work with Information Technology professionals from the Development Group and project owners to create a process, baseline, and implementation plan for the design of new websites for all the institutions. The solution was focused on process, site experience, and technology.
Instituto Hartmann Regueira co-invests in partnership with private corporations, government, multilateral agencies, and other social organizations in order to strengthen programs aimed at improving civil society. The organization offers a Management Development Program for social organizations called PDG.
The objective of the project was to develop a Marketing and Sales Plan for PDG.org while taking into consideration the social investment market in Brasil.
Rede Cidadã is a non-governmental organization dedicated to creating transformative change in the areas workforce development and income generation. The organization is committed to creating equal access opportunities for all people and promotes economic and social inclusion through employment, apprenticeship, and entrepreneurship programs.
The objective of the CSC project was to develop a Portfolio Management Framework that can be applied to Rede Cidadã’s existing PMI framework to effectively manage projects, processes, and monitor portfolio health.
Brasil Team 13 Memorable Moments:
This professional and cultural exchange was truly a once in a lifetime experience, where new friendships were formed, perspectives and perceptions shifted, social collaboration took place through community development, and personal and professional growth resulted. We immersed ourselves in the culture, learned common Portuguese phrases, sampled local cuisine, learned to ‘go with the flow,’ and became Brasileiros at heart. The relationships developed with client partners and the camaraderie built among members of the Brasil 13 team will last a lifetime.
Some of our most memorable moments include exploring Minas Gerais - weekend excursions to Ouro Preto and Inhotim, surprise birthday dinner party, Thursday samba nights, kilo lunches, churrascaria dinners, playing capoeira, sampling various pastéis, Timeline exercises with Bruno, nights out in Savassi, and weeknight bonding sessions by the pool.
CSC Brazil 14
6 September 2013 - 5 October 2013
Location: Uberlandia, Brazil
The CSC Brazil 14 team blazed a new trail for the Corporate Service Corps program by partnering with another company, JPMorgan Chase on this assignment. The partnership worked out beautifully and truly enriched the overall experience for everyone involved. Our team consisted of 15 IBMers representing 11 different countries, and 4 members from JPMorgan Chase representing 3 different countries (see list below for details). Our time in Uberlandia, in the state of Minas Gerais was educational, rewarding, fun, and absolutely amazing. We worked with the following 5 organizations:
Ação Moradia is an organization that aims to improve the quality of life for families at risk by training families in the production of ecological bricks for low-income houses, setting up community-based enterprises, implementing food security projects, and promoting responsible citizenship. The organization had two separate projects with the following missions:
Ipê Cultural Institute is a entity that addresses social, environmental and cultural issues through innovative projects, conferences and events. This NGO also had two teams assigned to address the following issues:
The Politriz Institute seeks to offer alternative educational activities for children and teenagers to prevent them from engaging in at-risk behaviors. The objective of the assignment was to:
CASA Central de Ação Social Avançada (HOME Center of Advanced Social Action); known as CASA, was founded as a neighborhood community association to provide childcare services to families looking for employment. Currently, CASA manages 4 learning centers and 2 nursery centers. The teams' mission was to:
The Municipal Secretariat for Economic Development and Tourism is responsible for implementing strategies and actions to help grow the economy of the city through national and international tourism and investment. The Secretariat also develops and promotes actions to encourage businesses to operate within the city, thereby creating jobs and improving the quality of life for citizen. The team was assigned to:
Our CSC14 team participated in a community service project at "Estação Vida". The NGO provides programs and activities such as dance, music lessons, and environmental education while also teaching them citizenship and socialization skills to approximately 150 children and adolescents. Our team helped in painting the exterior of their building and also painting an outside wall where colorful graffiti was painted.
CSC Brazil 15
October 11, 2013 - November 9, 2013
The CSC Brazil 15 team consisted of 16 amazing individuals from 9 different countries around the world - Australia, China, France, Hungary, Malaysia, South Africa, Turkey, USA and Vietnam. The participants were: Adam Stallman, Amit Vallabh, Ayse Guveli, Bahar Bayrak, Bela Szegedi, Coke Liu, Dan Zhang, Helena Major, Le Hong Hanh, Olivier Gresse, Salil Ahuja, Sene Assefa, Susan Benysh, Vatsla Nagpaul, Yiyin Chan, and Yu Zhang.
This was the first CSC team to be situated in the city of Joinville, which is the largest city in Santa Catarina State, in the Southern Region of Brazil. Participants were divided into four sub-teams and worked across a mixture of government and non-profit organisations.
Fundação Turística de Joinville The Tourism Foundation is the official tourism department of Joinville City Hall and it is responsible for the planning and development of tourism programs and policies at the municipal level.
INOVAPARQ - Parque de Inovação Tecnológica de Joinville e Região INOVAPARQ, a Technology Innovation Park and Incubator House, operates as a driver for bridging the gaps in innovation between academia and business with a goal of fostering environments that provide innovation and socio-economic development. INOVAPARQ’s vision is to create the best environment for scientific-academic innovation for the Joinville region.
Associação Projeto Resgate Projeto Resgate is a non-profit organization launched in 1998 that supports disadvantaged students from low income families with access to higher quality education programs offered by private schools in the Joinville area.
FUNDEMA - Organization Name: Municipal Environment Foundation FUNDEMA (Municipal Environment Foundation) is a municipal government agency responsible for implementing environmental policies, conducting studies, and executing environmental projects.
Community Service Day
Our community service day was truly special as it was located at a school for one of our project partners Resgate. The team was able to renovate the outside grounds of the school through the primary tasks of gardening and painting.
Seeing photos of the kid’s expressions after the renovation was complete ...priceless!
Overall the CSC experience was an enriching cultural, professional and personal experience for the entire team where new and lasting friendships were formed.
Some of our most memorable moments include: Weekend trips to Blumenau, Sao Francisco, Iguazu Falls & Floripa, Surprise birthdays, Regular team dinner outings, Halloween party and Community service day.
CSC Brazil 16
March 15, 2014 – April 12, 2014
Recife Brazil – 5 sub-teams
Sub-team 1 - Porto Digital
The project team assessed an Enterprise Resource Planning (ERP) tool’s functionality and contrast its coverage vs. Porto Digital’s business needs, then provided recommendations where it falls short (gap analysis), with the guiding principle of using ‘out of the box’ functionality.
-Understanding of the ERP implementation lifecycle, selected software gaps and benefits vs business requirements that can help enforce more efficient processes and instill financial discipline.
-Internal process standardization that minimize data redundancy and duplicative manual work, awareness of organizational constraints and leadership needed for implementing ERP
-Understanding of best practices to manage ERP vendors and establish an incentive structure based on a successful implementation framework
-Benefits that can be derived from implementing ERP and seeking levers to have the project pay for itself.
Sub-team 2 – NACC
(Núcleo de apoio à criança com câncer)
Financial Management to provide support to and meet the needs of children undergoing cancer treatment.
An integrated management system that centralizes information in a useful way; An integrated management system that records all purchase information in a unique template à increases control, visibility, accuracy, productivity and avoids delays in the approval process.; Automation and standardization has increased efficiency in reporting
Sub team 3 - Instituto Empreender
Help individuals by growing values and communities that enhance the moral, ethical, natural and cultural behaviors through initiatives that promote entrepreneurship, employability, culture and advance social equity.
A low cost Cloud and eCommerce combination which brings artists and employers together while the Institute can manage/control the interaction as needed. Products and services will be posted to an eCommerce website by the Institutes administrator
Sub-team 4 - Projeto Casa da Criança
Identify and customize a management tool that will enable child centers to produce information in Administrative/Finances, Education, Healthcare, Sports & Activities information
Republic of Ireland
Projeto Casa da Criança will have access to direct donations over the internet; Lar de Clara will have more time for the kids; Savings of license cost due to using an Open Source student information system; Easy way of managing financials incomes and outgoings for all institutions.
Sub –team 5 – IADH
Boa Viagem, Brazil
(Advisory Institute for the Human Development)
Non-profit organization whose mission is “to build up people’s and organizations’ potential for sustainable local development processes and strategies”. The Brazil 16 team performed analysis to determine feasibility of an operations management application.
Angelo Paolo Trias
Provided IADH with a roadmap and next steps to perform education sessions between field and office teams focusing on understanding each other’s dependencies in the over-all process flow. Mid-term to collaborate with other NGOs on back-office processes
All team members participated in Community Outreach Day where children of Lar da Clara Learned:
- ESC Brazil 1
13 August 2010 - 4 September 2010
"Five IBM executives from USA, Australia and India formed Brazil ESC Team 1. The team tackled six projects across three different agencies of the City Government of Rio de Janeiro, Brazil. It was an exciting time to be in Rio, with the beautiful and booming city preparing to host the 2014 soccer World Cup and the 2016 Olympics.
The team spent three weeks in Brazil advising government leaders on everything from the use of social media in Government to benchmarking best practices for Rio’s investment promotion agency. Pilot projects were proposed for the city’s maintenance department to popularize adoption of public spaces and to exploit social media to reach out to the average citizen. Olympics sustainability projects were prioritized with a view to the city’s long-term future. Rio de Janeiro’s fledgling Investment Promotion Agency received advice and consulting on a market segmentation to determine which sectors to pursue.
“It was absolutely great to have this program in Rio from a business perspective,” said Pedro Almeida, IBM’s Regional Director of Smarter Cities. Marcelo Haddad, executive director of the Rio de Janeiro Investment Promotion Agency, says he sees the IBM project as a goodwill initiative that could lead to business in the future."
- ESC Brazil 2
29 April 2011 - 22 May 2011
Five IBM executives from a cross section of the US and Germany comprised Brazil ESC Team 2. The team worked very closely with multiple secretaries of the City Government of Rio De Janeiro. Their focus was in the areas of transportation, education and healthcare.
The team recommended a strategy for improving the information provided to travelers and provided helpful benchmarking from other cities. Education recommendations included: improving the application of technology, business process modeling and predictive analytics to drive long term policy changes and transform performance results. Customer case studies, Smarter Education best practices and references were shared. Healthcare recommendations covered the need for an integrated transformation plan that incorporates the vision of the healthcare transformation and includes key elements such as configuration of the healthcare system, major milestones, benefits to all stakeholders and the communications strategy. In addition, specific recommendations for communications including strategy, core messages, and communications channels were provided.
The team also joined CIEDS Barrio Educator in the City of God for a community event: "CIEP and Community: Discovering Possibilities". They spent the morning meeting the kids, working on a crafts, learning about the joint sponsors efforts in the community– including tips for organic compositing and gardening, weaving and household items from recycled plastic bottles, and job opportunities for the disadvantaged community members.
- ESC Brazil 3
19 April - 11 May, 2012
In recent years, the city government of Curitiba has strongly embraced the need for modernizing its governance model. The current government administration has taken major steps in compiling, processing and making information available to the general public by introducing tools and approaches that foster transparency and sharing of data/results among government agencies and the general public.
Since 1997 the city management has focused on compiling and showing results to the public. In 2007, it established a contract type work plan between the city mayor and public officials allowing it to measure and publish its outputs periodically. To track these results/outputs, share data/information with the general public, and obtain feedback/input from the Curitiba community, the city has used a number of outlets.
Although Curitiba’s path to modernization has served as a model for several cities in Brazil, especially in regard to improving transparency and accountability, the challenge of how the city can add intelligence to its operational structure remains.
The IBM team delivered an strategy for an Integrated Co-Created City that focused on 3 main areas: Social and Economic Growth, a City Management Model and Citizen Engagement.
The IBM team of 6 executives came from the US, Finland, the UK and Germany.
The Executive Service Corps delivers Smarter Cities Challenge grants to cities around the world. Learn more about this program on our website: smartercitieschallenge.org.
- ESC Brazil 4
4-26 April, 2013
For over 23 years, the City of Porto Alegre has been a global leader in its deployment of participatory budgeting, whereby citizens are able to designate the addition of services and works to the city's budget. Mayor Fortunati asked IBM to help drive and maintain momentum in Porto Alegre's ongoing journey to becoming a cognitive democracy, focusing on enhancing participative budgeting to both extend its reach into the broader population and better inform the decision-making process around investment in local projects. For this project, IBM invited Citi to add its financial expertise to the Smarter Cities Challenge project; the team of six IBM and two Citi executives worked closely together to deliver a set of recommendations to the City of Porto Alegre.
The IBM team came from the US, UK, France, Israel and Ireland, and they were joined by two team members from Citi, an IBM client.
The Executive Service Corps delivers Smarter Cities Challenge grants to cities around the world. Learn more about this program on our website: smartercitieschallenge.org.