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Is your data warehouse stuck in the past?

Chances are, you have a data warehouse in place that’s served your enterprise well in the past. But, when it comes to managing data in today’s environment, it’s clear the paradigm has shifted. With the growing variety and volume of data, you need a new architectural approach that not only captures but deeply analyzes all data, from any source.

Modernizing your data warehouse is easier than you may think. The right infrastructure can complement, not replace your existing data warehouse. So you can quickly add new workloads, lower costs, simplify operations and integrate high-performance analytics. For competitive advantage in a big data and analytics world, it’s more important than ever to update, improve – and modernize.

Reduces query time

Cloud video

PureData System for Analytics
Seattle Children’s Hospital increases system performance, reducing query time from five minutes to four seconds.

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The modern data warehouse


Big Data - Simple

Pre-configured, integrated, optimized systems and appliances augment and solve the shortcomings of existing data warehouses so you can deploy and manage data more easily. This means greater efficiency, reduced cost, improved ROI and IT s taff that’s free to deliver more value to the business.


Big Data - Smart

The imperative: analyze massive data sets, uncover patterns and apply this understanding to better decision making. The right infrastructure is open and flexible enough to address new workloads and adapt to changing purposes. In short, it’s smart – delivering the analytic insight you need.


Big Data - Speedy

Quintillions of computations in minutes – it’s possible with a modern data warehouse in a petabyte world. With enhanced speed comes higher performance and accelerated solution delivery. The ability to capture near real-time data, analyze rapidly and deliver business insights can drive innovation.

Transforming industries and professions with data

IBM PureData System for Analytics, powered by Netezza technology, is designed to complement your existing data warehouse, making it a more cost-effective alternative to replacement. Simple to implement and operate, it integrates database, server and storage into a single appliance that requires minimal setup and ongoing administration. PureData for Analytics also offers hundreds of built-in analytic capabilities and provides industry-leading performance with its workload-optimized architecture.

Learn more about the IBM family of expert integrated systems

Boosts marketing campaigns

Retailer Luxottica anticipates 10 percent improvement in marketing effectiveness with IBM PureData System for Analytics

Drives higher viewership

IBM and predictive data analytics help Tokyo-based NTT Plala drive deeper engagement with customers for its IPTV services

Provides better customer experience

With IBM PureData for Analytics, retailer Bon-Ton understands what customers want before they walk into their stores