Advancing IT in financial services
Financial services is an extremely complex and demanding industry. There are enormous challenges in record-keeping, compliance and security, as well as in customer satisfaction and retention. And,like any business, financial services must develop new products and embrace emerging technologies. IBM has a rich portfolio of intellectual property to meet these challenges and more.
Take IBM's threat management system, for example. As financial services become increasingly global, it is more important than ever to automate security actions. IBM's approach reduces the need for human intervention in protecting not only data, but the institution's brand. Other technologies from IBM's intellectual property portfolio can improve financial modeling and management, tighten cyber security, make data handling more efficient and much more.
In today's volatile economic climate, risk assessment is critical. Technologies from IBM can fine tune such assessments, whether for next generation credit risk analysis, the more macro operational risk assessment, or systemic risk analysis that examines the global financial system.
No industry can survive without satisfied customers. A variety of IBM intellectual property offerings can improve customer call centers, increasing the accuracy of responses while improving efficiency. And advances in technology have opened the way for new consumer interactions. Voice biometrics can authenticate users through voice/speech recognition, simplifying the user experience. Mobile eWallets can provide such value-added services as digital coupons and receipts, loyalty points and payment instruments.
Buffeted by increased regulation, rising economic uncertainty and anti-industry sentiment, financial services institutions need to apply all the tools they can to thrive. IBM's intellectual property should be foremost among those tools.
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