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innovationjam 2008

A Jam is IBM's Web 2.0 tool for business collaboration focused on strategic, business-critical issues. It engages anyone and everyone in an organization—from the intern to the CEO—to speak their mind, surfacing the kind of ideas that improve business. When strategic issues need collective intellect, it's time to Jam.

Since 2001, IBM has used Jams to involve its more than 300,000 employees around the world in far-reaching exploration and problem-solving. ValuesJam in 2003 gave IBM's workforce the opportunity to redefine the core IBM values for the first time in nearly 100 years. During IBM's 2006 Innovation Jam™—the largest IBM online brainstorming session ever held—IBM brought together more than 150,000 people from 104 countries and 67 companies. As a result, 10 new IBM businesses were launched with seed investment totaling $100 million.

Jams are not restricted to business. Their methods, tools and technology can also be applied to social issues. In 2005, over three days, the Government of Canada, UN-HABITAT and IBM hosted Habitat Jam. Tens of thousands of participants—from urban specialists, to government leaders, to residents from cities around the world—discussed issues of urban sustainability. Their ideas shaped the agenda for the UN World Urban Forum, held in June 2006. People from 158 countries registered for the Jam and shared their ideas for action to improve the environment, health, safety and quality of life in the world's burgeoning cities.

IBM has also conducted several Jams for its clients, including Eli Lilly, Nokia Corporation, Nokia Siemens Network, and an industry-wide event called Automotive Supplier Jam, among others. For more information, please visit