The world's population has never been this old. In fact, 20% of the U.S. population will be over 65 by 2030. The same is true for many developed countries, including Japan. And one of Japan's leading retailers, Mitsukoshi, saw this as unique opportunity, and wanted to be more user-friendly to this growing demographic.
IBM Easy Web Browsing was developed by IBM's Tokyo Research Laboratory. The technology helps make Web sites more accessible to the elderly, people with limited vision and the color-blind by reading text out loud and allowing users to customize the size and color of Web content. Mitsukoshi was the first retailer to use the technology, followed by hundreds more, including Macy's and Bloomingdale's. And together, they've helped seniors all over the world find services and take care of everyday tasks—with the click of a mouse.
Watch the video (WMV, 1:58 min, 5,19MB)
