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Investors stay the course

The subprime mortgage crisis. An economy that's shedding jobs. Dismal corporate returns. Despite the barrage of bad news, almost three quarters of the investors in a recent survey say they are sitting tight and staying the course of their long-term financial strategies.

In early February, the IBM Institute for Business Value (IBV) commissioned Braun Research to conduct a telephone survey with over 1,000 U.S. investors to gauge public confidence. The majority (60%) thinks things will get worse before they get better and that it will take over a year for the markets to stabilize.

"But very few investors expect to change their diversification," points out Suzanne Duncan, IBV financial markets industry leader. "They're taking a long-term approach to investing. The findings are encouraging."

The powerful attraction of real estate

Although the housing market is in turmoil, investors still believe in real estate. Asked what they would do if they had $1 million dollars to invest, here's where they would put it.

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And these are not neophyte investors. Almost three quarters of the interviewees consider themselves knowledgeable about the subprime mortgage issues, but only 8% believe this is the biggest challenge facing the country today.

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