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Global CEO Study: The Enterprise of the Future. Register to download the full report.

The next generation of socially minded customers, workers and investors is watching every move a company makes. CEOs recognize this and corporate social responsibility (CSR) is climbing higher on the agenda. It's critical to attracting talent, breaking into new markets and protecting the brand.

As a result, 25% of companies will increase their investment in this key area, generally focused on developing new "green" products. One challenge will be how to make CSR a more holistic aspect of company processes.

What does this mean for the Enterprise of the Future? It will need to:

  • Understand what its stakeholders want in terms of CSR
  • Find ways to provide the right amount of relevant information about its products
  • Engage its employees' enthusiasm since they are often the front line with customers
  • Develop a "green" strategy that makes sense

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