The next generation of socially minded customers, workers and investors is watching every move a company makes. CEOs recognize this and corporate social responsibility (CSR) is climbing higher on the agenda. It's critical to attracting talent, breaking into new markets and protecting the brand.
As a result, 25% of companies will increase their investment in this key area, generally focused on developing new "green" products. One challenge will be how to make CSR a more holistic aspect of company processes.
What does this mean for the Enterprise of the Future? It will need to:
- Understand what its stakeholders want in terms of CSR
- Find ways to provide the right amount of relevant information about its products
- Engage its employees' enthusiasm since they are often the front line with customers
- Develop a "green" strategy that makes sense
Resources
Insights
Leadership
Resources
- IBM Strategy and Change Consulting
- E-mail an IBM Strategy and Change consultant
or call: 1-800-IBM-7080, ext. GBS
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