The next generation of socially minded customers, workers and investors is watching every move a company makes. CEOs recognize this and corporate social responsibility (CSR) is climbing higher on the agenda. It's critical to attracting talent, breaking into new markets and protecting the brand.

As a result, 25% of companies will increase their investment in this key area, generally focused on developing new "green" products. One challenge will be how to make CSR a more holistic aspect of company processes.