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Building a New IP Marketplace

A Global Innovation Outlook 2.0 Report

Creating, capitalizing on, and protecting intellectual property have become vital business functions. Firms endeavor to find the ideal balance between traditional proprietary invention and the new more open collaborative business models.

These issues were a consistent undercurrent throughout IBM's Global Innovation Outlook, a worldwide conversation with 248 thought leaders from nearly three dozen countries and regions, representing 178 organizations.

IBM assembled a worldwide community of 50 experts in the fields of law, academia, economics, government, technology and others. These experts collaborated with IBMers to discuss the issues, determine the key characteristics of a properly functioning IP marketplace, and establish a blueprint for meaningful change.


Throughout May and June 2006, the group collaborated in the online IP Marketplace wiki, a new media tool that enables documents to be collaboratively written and rewritten through a common Web site.

The wiki was divided into five main sections, with a corresponding discussion area for each:


The participants debated some of the most significant challenges surrounding intellectual property - sometimes reaching consensus on the solution and sometimes agreeing to disagree.

The result of the project is a collaboratively written manifesto that establishes the foundation for building a functioning marketplace for the creation, ownership, licensing and equitable exchange of intellectual property.

To learn more about Building a New IP Marketplace, read the report (PDF, 1.31MB), or request a hard copy.