An early leader in addressing the environmental design of its products, IBM formally established its Product Stewardship program in 1991. This program brought additional focus to the development of products with improved energy efficiency and other environmental attributes. IBM has voluntary product energy efficiency goals and metrics by product type.
IBM's Cool BlueTM Portfolio of technologies and solutions are providing significant advancements in product energy efficiency. Some examples are IBM® Systems Director Active Energy Manager, Rear Door Heat eXchanger and Calibrated Vectored CoolingTM.
In May 2007, IBM announced it is redirecting $1 billion per year across its businesses, mobilizing the company's resources to dramatically increase the level of energy efficiency in IT. Called Project Big Green, the plan includes new products and services for IBM and its clients to sharply reduce data center energy consumption.
For more information, visit Energy, the environment and IBM.