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  • IBM Social Business (US)

    Businesses move from liking to leading when they look beyond social media to see how social technologies drive real business value. From marketing and sales to product and service innovation, social is changing the way people connect and the way organizations succeed.


  • Become a Social Business (US)

    Social business technologies help people connect, communicate and share information. Becoming a leader in your marketplace means using social solutions to transform how business gets done—driving cost savings, increasing revenue and cultivating competitive advantages.


IBM Social Business Leadership

People don't do business with companies. People do business with people. IBM calls it Social Business. More than 1/3 of the Fortune 100 companies use IBM social business software.