While every organization has it, few use their data to its full, productivity-boosting potential.
Smarter analytics solutions give Canadian business leaders the ability to harness insights from their data and put those business insights into practice in real time. Allowing them to upgrade current systems with processes that are intelligent, instrumented and interconnected. These innovations give them the clarity to make smarter, faster decisions. All in the name of productivity.
To find innovation, look under “D” for data
Yellow Pages Group, a leading Canadian digital company, used IBM SmartCloud and IBM Smarter Analytics solutions to gain predictive insights into their visitors’ behaviors. As a result, they were able to measure marketing campaigns with more accuracy, improve the overall user experience and expand their online and mobile presence. These innovations created a 44% increase in user satisfaction, an 8.1% increase in site visits and a 50% reduction in no-result searches.
These innovations created a 44% increase in user satisfaction, an 8.1% increase in site visits and a 50% reduction in no-result searches.
Make your data work for you
Harnessing the power of analytics and cloud computing can help create efficiency, increase productivity and foster further business innovation. These key factors can have a significant impact on your business. At IBM, we believe that investment in innovation is one of the best practices for Canadian businesses looking to succeed in the modern world. It’s more than a smart strategy. It’s key to creating a smarter planet.
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