Rich Media Service17961Introduction: Sharpening the competitive edge As the global network of people becomes more social, dramatic shifts are taking place. The ways individuals interact, relationships form, decisions are made, work is accomplished and goods and services are purchased are fundamentally changing. 17962Scenario 1: Empowering Agents, Brokers and other producers through social business Find out how social business enables agents to interact in real-time with people, information and processes to increase customer value. 17963Scenario 2: Increase customer satisfaction and loyaltyUnderstand how social business brings together capabilities that enable highly engaging, personalized, and differentiated web experiences that meet the evolving needs of today’s policyholders. 17964Scenario 3: Enhance Senior Executive productivityExplore how social business helps executives stay on top of critical information, make more informed decisions, connect with employees, and identify issues and needs ahead of time. 17973Wrap-up: How IBM can helpStart your social business journey today. IBM will help you leverage our industry knowledge and best in class software solutions to craft your own social business agenda.