IBM Software Day
Event dates: Thursday 24 May 2012 08:00 - 19:00
Venue and location: Gallagher Convention Centre, 19 Richards Drive, Midrand
In order to thrive, your business needs to do more. Whether it’s dealing with the explosion of data business, mitigating risk, getting better customer insight or ensuring constant connectivity. It’s time to work smart.
During this full day event, IBM will showcase its full range of software capabilities and highlight how smarter software can help you manage your challenges today and foresee those of tomorrow.
Insights into the IBM Global CMO Study
Date & Time: 29 May 2012
Venue: Summer Place, Hyde Park
You are invited to join IBM and a group of your peers for a deeper insight into the inaugural IBM Global Chief Marketing Officer Study.
This event is the ideal opportunity to hear about and discuss the most powerful external forces affecting marketing organisations today. You will also have the chance to gain deeper insight into the key trends that are transforming the marketing discipline as a whole.
IBM Smarter retail Forum
Date & Time: 31 May 2012, 08:00 - 14:00
Venue: Cape Town International Convention Centre
Today's consumers seek and accept shopping advice from peers, family and friends. Through this lens of connectivity and collaboration these "smarter,"empowered consumers ultimately decide which retailers have earned their trust.
Trust is widely recognised as the foundation of relationships. Businesses need to develop trusted relationships to win over empowered consumers. Retailers must not only consider the wants and needs of individual consumers, but also understand how consumers engage in virtual communities to share ideas, tastes and buying habits. The shopping world is transforming from the market of "me" to communities of "we."
For retailers, it is no longer about just catering to the growing use of technology and capitalising on the smarter consumer. Instead, it is about winning them over by anticipating their behaviour and preferences, engaging with them on their terms. If retailers can listen, learn, anticipate, adapt, execute and excel, while interacting with growing "communities of we," they can earn consumer trust and rewrite the rules of retail.