Aha! Software features two products enabling on-demand analytics to the SaasSpace as well as to the extended market of
service providers and their customers.

Product Performance Management and Optimization
Axel, by Aha! Axel is a leading SaaS enablement solution. Axel fills the unmet need for purposed based analytics by
augmenting service providers with easy-to-use and customizable quantitative services and features that take the
guesswork out of product management. Axel uses predictive modeling, fact-driven KPIs, and service plan-based resource
management to give SaaS providers the detailed information they need to measure, manage, and monitor even the most complex
SaaS environment. Axel provides competition critical capabilities designed for multi-tenant and multi-instance products,
features and attributes with powerful data derived KPIs such as costs of goods sold, adoption, utilization and resource
consumption rates. Through accurate knowledge about service plan creation and consumption, SaaS product managers can
achieve significant optimization in costs and revenues and introduce new services and features faster.

Sales Performance Optimization
Max by Aha! Max is an advanced sales pipeline performance service that can be used by CRM exchanges, private CRM editions,
and in-house CRM solutions.  Max does away with the obsolete and error filled traditional sales forecasting model and
delivers an in-depth, and never experienced before insight for any company's sales pipeline.  Max is fueled by the Aha!
on-demand analytics engine to deliver right time, self-service analytics that can give sales performance a double digit
boost.

Axel by Aha!
Axel provides SaaS companies with breakthrough analytics to enhance their delivery systems and overall business performance.
Axel gives companies the ability to measure, manage, and monitor key performance indicators such as cost of good sold,
 adoption and utilization rates. As more companies expand their products to an on-demand service, it becomes critical
that they truly understand the costs and revenues of this new way of doing business.  Axel gives SaaS participants the
ability to judge how their products are really performing. Companies need to know how new marketing campaigns and
specific products performed last quarter or monitor and control the cost of good sold. Or they may want to know how
 the new functionality is being adopted versus the costs to develop and deliver it. Axel delivers incredible new insight
 into the hands of anyone who needs to see business insight backed by experience.

Max by Aha!
Max transforms the traditional approach to sales pipeline and revenue forecasting. The current traditional method is based
upon overly simplistic discounting that is filled with errors. Max brings a never seen before intelligence to the
sales process by applying Probability Theory and Monte Carlo simulation. The result is an easy to use service that
accurately simulates the way sales leads evolve into booked revenue in the real world. This service gives any company
the unique knowledge and insight into sales pipeline dynamics and potential results by graphically presenting the outcome
of all or selected opportunity combinations. Max delivers increased sales performance and breaks barrier to entry of high
cost analytics for sales, marketing and finance teams.