Effective understanding, management, and use of data has become a priority for all organizations who want to be competitive, and students who have these skills are highly desirable job candidates.
Overview
In data-driven times, the decision-making process can be stymied by too much information. Business analytics and optimization is about taking control of information and shifting the agenda towards predicting and shaping business outcomes.
Businesses need help organizing, processing, and making sense of the barrage of data and content generated by traditional sources, advanced systems, and new social media.
IBM has a range of software products that can help organizations spot patterns and anomalies in business data; conduct deep trend analyses using statistical and financial management tools; perform predictive modeling to anticipate potential threats and opportunities; and produce accurate financial and regulatory reports for proactive planning and budgeting.
Learn the basics
Select the Business analytics and optimization product that fits your teaching needs and explore our resources to learn more. Be sure to return to the Academic Initiative site to get full-version business analytics and optimization software and courseware at no cost.
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For business intelligence
Cognos Business Intelligence offers reporting, analysis, dashboards and scorecards on a single, service-oriented architecture that enable you to author, share and use reports that draw on data from all enterprise sources.
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For financial performance and strategy management
Cognos TM1 offers planning, budgeting, forecasting and analysis.
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For integrated business intelligence, financial performance, and strategy management
Cognos Express combines the essentials of reporting, analysis, dashboard, scorecard, planning, budgeting and forecasting capabilities in a pre-configured solution.
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For optimization modeling with linear, integer, and constraint programming
ILOG CPLEX Optimization Studio supports the rapid development and deployment of mathematical programming and constraint programming models from a powerful integrated development environment using the Optimization Programming Language (OPL), programmatic APIs, or using 3rd-party modeling interfaces for popular modeling environments such as MATLAB and Microsoft Excel. It includes IBM ILOG CPLEX Optimizer for mathematical programming and IBM ILOG CPLEX CP Optimizer or constraint programming models. Also available is ILOG CP, a first generation constraint programming engine for solving complex scheduling, sequencing, time-tabling, routing and dispatching problems.
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For predictive and advanced analytics
SPSS Modeler is a data mining workbench that helps you build accurate predictive models quickly and intuitively, without programming. It enables you to discover patterns and trends in your data using a unique visual interface supported by advanced analytics.
Get trained
Knowledge paths
These focused learning guides contain a sequence of diverse resources, including how-to articles, trial downloads,
discussion forums, educational videos, and hands-on exercises.
- Introduction to Business Analytics and Optimization
- Building Business Analytics for data architects using IBM Cognos Express
Take advantage of our no-charge or discounted training and certification opportunities.
Business Analytics Experience Workshops
Hands-on events where attendees will participate in a business simulation and learn to use the analytic tools
to facilitate business decision-making.
IBM SPSS tutorials
This series of in-depth video tutorials developed at Central Michigan University takes you step-by-step through
the fundamentals of using IBM SPSS Statistics.
IBM SPSS Analytic Certification in Education (ACE)
ACE offers a 50% discount on exams for students, and free exams for a faculty members.
We also offer fee-based training and certification.

