2013 IBM Global Reputational Risk and IT Study

Six keys to effective reputational and IT risk management

The IBM® Global Reputational Risk and IT Study is one of the largest studies ever conducted to examine the relationship between IT and reputational risk. The initial group of 427 respondents participated in a survey conducted for IBM by the Economist Intelligence Unit. An additional 175 respondents participated in the study online at a special IBM survey website. All participants answered questions specifically designed to provide a detailed picture of the connection between reputational risk and IT in business today—including which IT risks have the most impact on reputation, whether these risks are being managed effectively, and identifying the gaps that need to be closed.


Jack Danahy (jack.danahy@us.ibm.com), Director for Advanced Security, IBM Corporation

Jack Danahy is the Director for Advanced Security at IBM.

21 March 2013

The reputational risk and IT connection

When the corporate world first started paying attention to the concept of reputational risk in 2005, organizations mainly focused on business issues such as compliance and financial misdoings. Today, as evidenced by the results from the IBM Global Reputational Risk and IT Study, the focus has shifted to include the reputational impact of IT risks. Virtually every company is now reliant on technology for its critical business processes and interactions. While it may take only 10 minutes or 10 hours to recover from an IT failure, the reputational impact can be felt for months or even years.

In this video, Jack Danahy talks about the survey that looks at how reputational risk and IT risk are interconnected and how managing reputational risk is crucial to an organization's business, and how managing IT risk is a major part of their efforts.



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