IBM Rational Software Development Conference now in its 10th year

Scott Hebner, Vice President Marketing and Strategy, IBM

Scott Hebner leads the development and execution of worldwide business strategy for the IBM Rational software brand, focused on management and marketing activities. He also manages the organization's business partner and channel marketing and serves on the IBM Software Group marketing leadership board, which sets direction for the group's marketing strategy and programs. Previously, he was vice president of ISV & developer relations where he was responsible for IBM's strategy and programs to more effectively partner with independent software vendors and systems integrators, worldwide.

Summary: Now in its tenth season, the IBM Rational Software Development Conference will be held June 10-14, at the Walt Disney World Swan and Dolphin in Orlando, Florida. More than 2,500 software developers and practitioners will be attending.

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Date: 15 Apr 2007
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On June 10-14, we will celebrate the 10th anniversary of the IBM Rational Software Development Conference at the Walt Disney World Swan and Dolphin in Orlando, Florida. More than 2,500 customers will be attending and answering this burning question... "What Keeps Me Rational?"

The Rational Software Development Conference 2007 will again illustrate first-hand to the software and systems development community why our customers keep coming back year after year to this exciting event!

Here's what several long-time conference attendees said recently about this annual event:

"RSDC is like a live forum for learning about IBM Rational tools. You get a lot of down-to-earth information about the products you are interested in, either from the vendors themselves or from the other conference attendees."

"It's a great opportunity to understand where the process and lifecycle tools industry is heading."

"The Conference is very helpful for a multitude of reasons... the wonderful end-user presentations where I can learn and ask about real life experiences from people who have "done it"... the networking opportunities with industry contacts and new friends... plus, access to the engineers and product managers where I can suggest ideas, get some help on our most troublesome problems, and get a glimpse of where the products are going."

"After the conference I am so charged up, filled with ideas, and energy. The non-technical motivational speaker is always great!"

Some conference highlights include:

13 technical tracks
NEW Executive Track: Governance & Lifecycle Management Executive Summit
More than 285 technical sessions
Hands-on workshops
Free IBM certification testing
Inspiring and informative keynotes
Technology demonstrations
Business Partner Showcase and a multitude of networking opportunities

rational tube logo Check out "RationalTube" at http://www.rationaltube.com, where you can post your very own "What Keeps Me Rational" video! Grab that camcorder or webcam and let your compatriots know "What Keeps You Rational." It could be that terrific Rational product or solution that saved you money, time, and possibly your sanity. Or you could show us what keeps you real-world rational -- like spending time with the family... doing yoga... hitting the links... whatever.

Before you know it (well, in 24 hours, actually), the whole Rational community will be raving about your epic masterpiece. As "epic" as you can get, that is, in 1½-minutes or 30 MB -- whichever comes first.

And if that weren't enough, posting your "What Keeps Me Rational" video on RationalTube makes you instantly eligible to win big prizes and recognition at the Rational Software Development Conference 2007. You'll find the details at http://www.rationaltube.com. So, tell us "What Keeps Me Rational" today!

This event is going to be special!

Not only will we be celebrating the 10th anniversary of this event, but we'll also be introducing an exciting new era of technology innovation in collaborative software engineering that will revolutionize how organizations, teams, and individuals deliver software in a vastly more effective manner!

Don't miss this special event. Register today to attend. Or send your questions to RSDCinfo@us.ibm.com

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ArticleTitle=IBM Rational Software Development Conference now in its 10th year

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