 | Level: Introductory Sandy Carter (scarter@us.ibm.com), Vice President of IBM's SOA and WebSphere strategy, IBM
Eric Baxley (ebaxley@us.ibm.com), Program Director for WebSphere Product Marketing, IBM
Phil Hanson (phil_hanson@uk.ibm.com), Marketing Manager for CICS Transaction Server, IBM
25 Jul 2006 The fifth in the series includes an executive discussion between Sandy Carter, IBM® vice president for SOA and WebSphere® Marketing and Strategy, and Eric Baxley, program director for WebSphere Product Marketing. Plus, don't miss David Rhoderick's interview with Phil Hanson, CICS® marketing manager, on the "Did you say Mainframe?!" segment. "MarketWatch" will not be heard in this episode.
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Host Pat Flanders introduces a previously recorded discussion between two IBM executives. Hear how IBM products provide two critical entry points to service-oriented architecture: connectivity and reuse. Listen to how you can optimize your SOA for reuse and connectivity through a three-step approach: - Create new value from your existing assets in services.
- Identify assets for continued investment in use.
- Connect these different assets together to make everything come together.
And delve further into the topic of reuse on this week's "Did you say Mainframe?!" segment with David Rhoderick when he talks to Phil Hanson,
CICS product manager. Phil discusses IBM's strategic direction of the CICS product family: - Hear about this product area outlook and resource commitment to help plan your business needs.
- Understand the CICS Transaction Server V3.0 adoption of SOA and Web services capabilities.
- Listen firsthand to the importance and focus that SOA and standards adoption have on the evolving mainframe development and runtime ecosystem.
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Duration
28 minutes
Get the podcast | Description | Name | Size | Download method |
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| Podcast audio file |  ws-soa2006-5.mp3 | 12.8 MB | HTTP |
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Podcast credits | | |
Sandy Carter vice president of IBM's SOA and WebSphere strategy is a graduate of Duke University with a B.S. in Computer Science and Math and an M.B.A from Harvard University. Her professional associations include Member and Best Speaker Award, the Marketing Focus Advisory Council; Board Member of the Grace Hopper Industry Advisory Committee; and membership in Chief Marketing Officer (CMO) Inner Circle. She recently won an Award from AIT United Nations for helping developing countries, is an active member of the Women in Technology Group, and the Lead IBM Partnership Executive at Duke University. |
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Eric Baxley is Program Director, worldwide Product Marketing, for IBM WebSphere group's Application Integration products. Prior to joining IBM WebSphere, Eric was Director of Marketing at AOL Time Warner®. A graduate of GE's® management training program, he held a variety of positions within GE in the U.S. and Europe. |
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Phil Hanson is the CICS Brand Manager for the CICS portfolio and is responsible for the family direction and future plans for the portfolio. Phil has 30+ years of experience in IBM and has been the CICS Market Manager and CICS Channel Manager, which had him heavily involved with CICS Business Partners and Business Integrators. |
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ws-soa2006-5.mp3
