 | Level: Introductory Scott Laningham (scottla@us.ibm.com), Podcast Editor, IBM developerWorks
21 Aug 2007 Chris Anderson, editor-in-chief of Wired magazine, talks about themes
from his book The Long Tail.
Not familiar with podcasting? Learn more. In this podcast
In this 19-minute podcast, Wired magazine's Chris Anderson talks about the fun of
tracking technology trends and the ideas detailed in his most recent book,
The Long Tail: Why the future of business is in selling more of less.
He talks about how Web-based digital media is blowing up the old scarcity
market model that limited consumer choice and market access for the
creators of product, and lists some essentials for establishing a
potentially great Long Tail business. He also gives a look at his next book project.
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(18:44)
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Read the transcript
About the guest  Chris Anderson is editor-in-chief of Wired magazine, a position he took in
2001. Since then, he has led the magazine to five national magazine award
nominations, winning the top prize for general excellence in 2005, a year in
which he was also named editor of the year by Ad Age magazine. He is the
author of New York Times bestselling book The Long Tail: Why the Future
of Business is Selling Less of More, which was published in 2006, and
runs a blog on the subject at www.thelongtail.com.
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Duration
18:44
Get the podcast | Description | Name | Size | Download method |
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| Interview |  st-082107 | 5.21KB | HTTP |
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| Transcript | st-082107txt | 27KB | HTTP |
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Resources
Podcast credits | 
| | Scott Laningham, host of developerWorks podcasts, was previously editor of developerWorks newsletters. Prior to IBM, he was an award-winning reporter and director for news programming featured on Public Radio International, a freelance writer for the American Communications Foundation and CBS Radio, and a songwriter/musician. |
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