Alice Chou on the IBM Champion program

The director of developerWorks enlightens us on a new recognition program for IT practioners

Alice Chou, Director of developerWorks, explains the new IBM Champion program, a program for IT practioners who add value to the technology ecosystem. As Chou says, why not use the unique ability of IBM to amplify your expertise and build your digital reputation.


Scott Laningham (, Podcast Editor, IBM developerWorks

Scott LaninghamScott Laningham, host of developerWorks podcasts, was previously editor of developerWorks newsletters. Prior to IBM, he was an award-winning reporter and director for news programming featured on Public Radio International, a freelance writer for the American Communications Foundation and CBS Radio, and a songwriter/musician.

18 April 2011

Editor: The QUESTIONs in this video are not voiced but are written in English on title cards.

QUESTION: Tell us about yourself.

Do you qualify as an IBM Champion?

Watch this video.

Nominate an IBM Champion.

Chou: Hi, my name is Alice Chou. I'm the director of IBM® developerWorks. developerWorks is IBM's community for IT professionals. We have about four million visitors to our site every month and about 670,000 people within our community.

QUESTION: What are your impressions of Impact 2011?

Chou: So this is about the fourth year I've been at Impact, and every year I'm impressed by how much the conference itself has grown. I think we have about 8,000 attendees this year, which is a lot more than we've had in the past. I've really been impressed by the customer stories that we've been talking about and hearing about, also very impressed with some of the announcements we made around smarter commerce and cloud in particular. So I can sense a lot of excitement within the attendees at this conference.

QUESTION: What brings you to Impact this year?

Chou: One of my main objectives for coming to Impact this year is to connect with our partners and our developer community. One that thing that we're going to be launching this week is the IBM Champion program, which is a recognition program that is all about recognizing technical experts on IBM products and technologies.

And this is a program for non-IBMers. We're looking for developers, consultants, real IT practitioners who can really add value to our ecosystem.

QUESTION: How do you get into the IBM Champion program?

Chou: So what qualifies you as IBM Champion? We're looking for people who are passionate about technology, people who have demonstrated their expertise through authorship of books and technical articles, or have actively followed blogs, or are passionate in leading user groups and in speaking at conferences.

We also look for people who have collaborated with others and shared their best practices, so as an example, participated in developerWorks forums to help each other through the development and deployment process.

QUESTION: What are the benefits of being involved with the program?

Chou: One of the big benefits of being an IBM Champion is that we have an ability at IBM to really amplify your expertise, as well as help you build your digital reputation. So as part of developerWorks, we'll feature you in a profile. We'll allow you to connect with other champions.

We'll also provide exclusive access to the technical leaders or product leaders within IBM, because we really value your perspective and would like to encourage you to participate in our product development process to help build next generation products. So these are some of the attributes that we're looking for to really help drive development going forward.

QUESTION: How can people get involved?

Chou: Starting tomorrow, Thursday, we'll have a nomination forum that's live on developerWorks where you can nominate either yourselves or others that you know within the community. So we would encourage you to check out our site at and come to the forum and look at the criteria we're looking for. We're opening nominations for the WebSphere® brand as well as the Lotus® brand. So you will be able to either put your own credentials in there or those of others that you might know in the community.

Search terms for these topics: IBM Champion program | Alice Chou IBM | Impact 2011 | developerWorks blogs



developerWorks: Sign in

Required fields are indicated with an asterisk (*).

Need an IBM ID?
Forgot your IBM ID?

Forgot your password?
Change your password

By clicking Submit, you agree to the developerWorks terms of use.


The first time you sign into developerWorks, a profile is created for you. Information in your profile (your name, country/region, and company name) is displayed to the public and will accompany any content you post, unless you opt to hide your company name. You may update your IBM account at any time.

All information submitted is secure.

Choose your display name

The first time you sign in to developerWorks, a profile is created for you, so you need to choose a display name. Your display name accompanies the content you post on developerWorks.

Please choose a display name between 3-31 characters. Your display name must be unique in the developerWorks community and should not be your email address for privacy reasons.

Required fields are indicated with an asterisk (*).

(Must be between 3 – 31 characters.)

By clicking Submit, you agree to the developerWorks terms of use.


All information submitted is secure.

Dig deeper into developerWorks

ArticleTitle=Alice Chou on the IBM Champion program