IOD '09: Day One: Mark Register on driving value from information

Mark Register, IBM® vice president of Information on Demand discusses how to drive value from information regardless of the size of your business — and more announcements from Day One at the IOD 2009 conference.


Scott Laningham (, developerWorks Podcast Editor, IBM developerWorks

Scott LaninghamScott Laningham, host of developerWorks podcasts, was previously editor of developerWorks newsletters. Prior to IBM, he was an award-winning reporter and director for news programming featured on Public Radio International, a freelance writer for the American Communications Foundation and CBS Radio, and a songwriter/musician.

28 October 2009

Also available in Portuguese

Register: The whole area of driving information from value is a hot topic in business today, The IBM CIO survey— which covers from the very largest organization right down to the very smallest — came out with [that] this is the No. 1 topic of interest on the minds of CIOs and, actually, one of the speakers in the main stage session this morning, [Nihad Aytaman, director of Business Applications for] Elie Tahara, who is a fashion manufacturer ... Nihad was talking about how their organization, which is a medium-size business, got a team of one in their BI (business intelligence) and data warehousing area ... how they encourage people to think about, no matter how big or small they are, particularly in his size [of] business, how you really can drive value.

What gives Mark Register the most buzz?


It's about using the same principles that are used for an organization about the size of a Chevron in your small business. Obviously, you cut the scale down, but you use a structured approach and you focus on the business outcomes that the business needs to achieve.

And you can get some fantastic results. We got hundreds and hundreds of customers around the world, maybe thousands, who are using this type of approach to get that sort of benefit. And they're not big businesses all the time. It's a lot of small ones out there.

Guest: Mark Register

Mark Register was appointed vice president of Information On Demand, Asia Pacific in January 2008. In this role he is responsible for the overall growth of IBM's IOD initiative and the success of the Cognos software integration into IBM within the AP region. He is the executive leader for the IOD and Information Agenda program in AP, driving sales, marketing, and strategy across IBM to enable customers to leverage their information to drive business value. He also leads several cross IBM worldwide initiatives working directly for the General Manager of Information Management.

developerWorks: What about some key announcements this week? There are some big ones ... can you talk about any of those?

Register: There are. There's Arvind Krishna [IBM GM of IMS] on the main stage this morning shared about 11 or 12 innovations. We're announcing the Smart Analytics System which is a pretty big announcement. That's available for people to look at in our Expo area and again, in the online Expo that will follow the conference.

We've had announcements in the area of IMS and DB2® with InfoSphere Streams. There's a string of announcements around the business process optimization area and analytics through Cognos Content Analytics. So you had a large number of announcements.

As is usual, we like to keep moving ahead with our customers and that's again, a benefit of being here at the conference. You know, I really love hearing from the customers ... we've got a great customer community around the world and when you bring them together, there's just a buzz around how their organizations and them as individuals are able to make a real difference through the use of information in their businesses. And it's that sort of ... it's like a community or a camaraderie that happens that gives me the most buzz. It's a pretty cool thing.



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