Access Integration::Personalized Delivery application pattern: Runtime patterns

As with single sign-on, personalization delivery can also take various implementation forms.

Participatory personalization
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Design Last Updated: 3-2002

Participatory personalization allows the user to design the content and the layout of the content that they see by explicitly choosing from a selection of options. The personalization service stores the customization results in a profile record.

The main benefit of a participatory personalization solution is that it allows users to modify the navigation and information presentation of their interface for maximum comfort and efficiency. Its disadvantages include that it can be difficult to encourage users to participate due to trust issues, and follow-up efforts to refresh user preferences may be perceived as intrusive.

Predictive personalization
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Design Last Updated: 3-2002

Predictive personalization uses an inference engine to personalize content based on the past history (click stream) of user (all users) behavior. The inference engine may reference a user profile for demographic information to categorize users.

The benefits of a predictive personalization solution include:

• Enables the enterprise to control access to applications and information while empowering users.
• Enables the enterprise to make users aware of opportunities of which they may not otherwise be aware.
• Enables the enterprise to monitor users’ behavior and habits automatically.

The disadvantages to this solution include:

• Personalization techniques can be perceived as intrusive.
• Predictive technologies can be difficult to apply effectively without careful identification of goals and measurement.
• Will likely require extensive analysis and preparation to be effective.
• Can be relatively complex for an organization new to personalization techniques.

Prescriptive pesonalization
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Design Last Updated: 3-2002

Prescriptive personalization provides a rules engine that delivers targeted content based on business rules defined by the enterprise. The personalization rules are based on data being requested by the user and the user's profile information.

The benefits of this solution are that it enables the enterprise to have fine-grained control over access to applications and data while improving users’ efficiency, and facilitate a better end-user experience. The main disadvantage is that proper implementation can be challenging if business rules are complex.

What's Next
Next, review Combined Runtime patterns that merge functionality from the Single Sign-On and Personalized Delivery application patterns.