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Use PHP to build a search engine optimization app, Part 1: Getting started

Track your SEO efforts with PHP, Derby, and some ingenuity

Tyler Anderson (tyleranderson5@yahoo.com), Freelance Writer, Stexar Corp.
Tyler Anderson formerly worked for DPMG.com, an SEO company, for whom he wrote proprietary SEO software. He graduated with a degree in computer science from Brigham Young University in 2004 and has just graduated with a Master of Science degree in Computer Engineering in December 2005, also from Brigham Young University. He is currently an engineer for Stexar Corp., based in Beaverton, Oregon. You can reach Tyler at tyleranderson5@yahoo.com.

Summary:  PHP, a dynamic Web-based programming language, takes a variety of input formats and uses a built-in SOAP client to obtain information from the Web. PHP, combined with applications using search engine optimization (SEO), is a powerful tool for obtaining information from major search engines, allowing this information to guide a webmaster's online marketing and SEO strategies. In Part 1 of this two-part "Use PHP to build a search engine optimization app" series, find out how to take advantage of these strategies by building the back end of an application to monitor and track your client's SEO efforts.

View more content in this series

Date:  14 Mar 2006
Level:  Intermediate
PDF:  A4 and Letter (377 KB | 27 pages)Get Adobe® Reader®

Activity:  7796 views
Comments:  

Resources

Learn

  • Read "Search engine optimization basics, Part 1" to get a foundation in search engine optimization to organically optimize your Web site and create Web pages that are usable, accessible, and friendly to search engines.

  • Learn how to get Apache V2 and PHP V4.x working together on Linux with Apache V2 and PHP Installation.

  • For a description, examples, and options for the getcsv command, see fgetcsv.

  • Find out how to install and configure PHP on Windows by reading "Connecting PHP Applications to Apache Derby."

  • PHP.net has links to documentation, source, mailing lists, and news groups.

  • Check out the Search Guild for SEO forums and articles on the subject.

  • Learn the basics of PHP with the "Learning PHP" series of tutorials from developerWorks.

  • ALT-PHP-FAQ.org provides an excellent resource for all PHP-related issues.

  • Browse all of the PHP content on developerWorks.

  • Expand your PHP skills by visiting IBM developerWorks PHP project resources.

  • Visit the developerWorks Open source zone for extensive how-to information, tools, and project updates to help you develop with open source technologies and use them with IBM's products.

Get products and technologies

  • Access a library that allows you to easily parse XML into a PHP data structure and to serialize PHP data structures into XML: keithdevens.com.

  • Innovate your next open source development project with IBM trial software, available for download or on DVD.

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