Developing the right products for the right markets, at the right time

Developing the right products for the right market at the right time is no simple task. That is where IBM Rational Focal Point comes in -- a configurable, Web-based product and portfolio management solution that links strategy to execution. During this demo, you'll see how Focal Point helps promote successful products by helping product teams and stakeholders focus on what is most important to your customer and to your business.

Johan Hedstrom (johan.hedstrom@se.ibm.com), Solution Marketing Manager, IBM

Johan works for the IBM Software Group, in the Rational marketing organization where he is responsible for product and portfolio management (PPM) go-to-market. Johan has previously worked with IBM customers as a Nordic lead for PPM. He has gathered valuable insight and knowledge on PPM from those customers, and uses that experience to continue to support and help partners and customers with current challenges.



02 June 2009

Developing the right products for the right market at the right time is no simple task. That is where IBM® Rational® Focal Point™ comes in -- a configurable, Web-based product and portfolio management solution that links strategy to execution. During this demo, you'll see how Focal Point helps promote successful products by helping product teams and stakeholders focus on what is most important to your customer and to your business.

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Duration

5 minutes

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TranscriptFocalPointdemoscript.pdf25KB

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