Analyzing structured data with unstructured data
Big data is about all data. Enterprise data such as customer information, order information is typically stored in databases and is available in structured formats. Enriched analysis is possible by mixing structured enterprise data with semi-structured or log data and social data. Configurations or KPI reports can also exist in structured formats and are critical to the end-to-end analysis of an IT infrastructure.
When it comes to data, an "include-all" approach is necessary for any big data analysis to truly open up all the pathways leading to new insight.
Once a normalized repository of structured, unstructured, semi-structured information is set up using IBM's Accelerator for Machine Data Analytics, business analysis and data scientists are enabled to perform ad-hoc analysis and set up dashboards.