Retention modeling for technology service contracts
Which of my customers is most likely to leave?
From the developerWorks archives
Date archived: January 13, 2017 | First published: January 22, 2013
Retaining customers represents a tremendous challenge within the ever-changing and dynamic technology space. Rapidly evolving technology offerings that are combined with constantly shrinking IT budgets create the perfect storm for customer churn. Explore tips and tricks for building a model that predicts which customers are most likely not to renew their service contracts. Review critical steps, regardless of the particular statistical method, and important considerations about the implementation strategies of the model.
This content is no longer being updated or maintained. The full article is provided "as is" in a PDF file. Given the rapid evolution of technology, some steps and illustrations may have changed.