Create a telecommunication subscriber life history

Know thy customer

From the developerWorks archives

Benjamin Lieberman Ph.D.

Date archived: January 13, 2017 | First published: December 13, 2011

Establishing a "learning relationship" with customers allows a business to better connect, determine appropriate retention and customer growth strategies, report on corporate value, increase company reputation, and improve brand-awareness. A learning relationship builds on customer intelligence and a detailed history of consumer behaviors and actions.

This content is no longer being updated or maintained. The full article is provided "as is" in a PDF file. Given the rapid evolution of technology, some steps and illustrations may have changed.



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