Microsegmentation solutions for healthcare insurers

Using SPSS Statistics Base and decision trees

From the developerWorks archives

Kimberly Chulis

Date archived: January 13, 2017 | First published: June 26, 2012

The healthcare industry is experiencing dramatic change that is resulting in greater access to valuable member data. This article discusses many of the technological changes in the industry, including a member-focused shift toward customization of health offerings to drive increased member satisfaction and retention. Review two segmentation-based case studies, with tips on the development process, data collection, segmentation, and deployment. Examine the amplitude of health data and how these traditional segmentation approaches remain relevant as solutions around the management of big healthcare data.

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Zone=Big data and analytics, Information Management
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ArticleTitle=Microsegmentation solutions for healthcare insurers
publish-date=06262012