Miss a live webcast? No problem! The IBM Ecosystem Exchange webcasts are recorded and available for replay so you can watch them at a time that best fits your schedule.
- Introduction to Smarter
The first session in the Smarter Commerce developerWorks series provides an overview of how to position Smarter Commerce by leveraging representative solution scenarios.
This in-depth overview covers the Smarter Commerce reference architecture and enabling software capabilities, including several industry based examples of how clients have begun to adopt IBM's Smarter Commerce strategy to achieve business objectives.
- Overview of Enterprise Marketing
The EMM product suite contains many new, first in market, expanded capabilities that help both digital and customer relationship marketers improve marketing results.
These capabilities span cross-channel campaign management, marketing resource management, digital marketing optimization, and web analytics. The session will focus on the IBM product portfolio delivering these capabilities including Coremetrics, Unica, Tealeaf, and DemandTec.
- Selling & Fulfillment: WebSphere
Commerce, Sterling Commerce, and
Selling & Fulfillment products provide integrated capabilities that help companies effectively manage on-line selling, order management, pricing and quoting, and inventory visibility across customer and partner/supplier channels.
Sterling Order Management combines multi-channel order aggregation with global visibility to inventory, delivery, and service availability. This enables the complete order promise with the ability to “order from anywhere, fulfill from anywhere, and return from anywhere.”
- Overview of WebSphere
As the market leading e-commerce customer interaction platform, WebSphere Commerce is a fundamental component for delivering a robust, multi-channel Smarter Commerce experience for both B2B and B2C environments.
This overview will highlight key product capabilities and show how business users can leverage WebSphere Commerce to empower them to take full control of the personalized customer experience that is necessary to secure brand loyalty and maximize sales.
- Learn how Fluid and IBM are changing
Fluid Inc, an IBM Business Partner and Digital Agency, leads the market in creating visual, dynamic, social commerce solutions that display products the way consumers want to see them. During this webcast, you will: