Smarter Commerce is an integrated solution approach to putting the customer at the center of a company's strategic business operations. Smarter Commerce covers all facets of buy, market, sell, and service processes enabling a company to engage their customers and business partners in more effective ways.
IBM's Smarter Commerce delivers core capabilities including:
- Buy - Optimizing procurement and supply chain relationships
- Market - Enabling targeted and personalized marketing across all channels
- Sell - Providing seamless cross-channel customer shopping experiences
- Service - Anticipating behavior and delivering flawless customer service
IBM has made great investments to build a strong Smarter Commerce portfolio which is delivered through IBM software products, service offerings, cloud infrastructures, and business partners. The Smarter Commerce technical series is designed for architects, project leaders, business partners, and line of business software solution developers to gain a basic understanding of the solution capabilities and characteristics of the IBM Smarter Commerce software portfolio.
As the market leading e-commerce customer interaction platform, WebSphere Commerce is a fundamental component for delivering a robust, multi-channel Smarter Commerce experience for both B2B and B2C environments.
This overview will highlight key product capabilities and show how business users can leverage WebSphere Commerce to empower them to take full control of the personalized customer experience that is necessary to secure brand loyalty and maximize sales.
WebSphere Commerce capabilities include:
Over the last 10 years, Richard Littlewood has been with IBM Software Group working as a WebSphere Commerce Solution Architect delivering e-Commerce solutions for IBM customers across 13 countries. Richard has worked directly with IBM WebSphere Commerce customers alongside highly skilled business partner delivery teams. Richard is now a Product Manager for IBM WebSphere Commerce and is based at the IBM Hursley Software Laboratory in the UK.