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A brief history of spam

Our guide to junk e-mail's long and annoying past

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级别: 初级

J.S. Kelly (jskelly@jskelly.com), Freelance author

2002 年 9 月 01 日

Do you think spam was only just invented? No, it's been bothering people for years, and you can read all about it here.

"I'll have his spam -- I love it!" -- Monty Python spam skit

The birth of spam: April 12, 1994 does not live in Net.infamy, but perhaps it should -- for that is the day that spam as we know it was born. Read all about how the husband-and-wife team of Laurence Canter and Martha Siegel unleashed the Pandora's Box of Spam on the Internet in this period article from the New Scientist.

(Note that Brad Templeton cites an example of spam as early as 1978 and provides strong contradictory evidence to and arguments against the popular interpretation of the history of the origins of spam. He also provides the actual text of that vintage 1978 spam message from DEC.)

Another 1990s period summary of the Canter and Siegel case, this time from K.K.Campbell, gives more background, including the etymologies of SPAM-the-luncheon meat as well as SPAM-the-mail-problem -- it even provides a partial transcript of the famous Monty Python episode from which the latter gets its name! This early spam originally appeared in Toronto Computes in October 1994, and was presumably immediately transcribed from paper to plain text and cross-posted Net-wide by multiple individuals. This is the way that print articles were most often posted in those days, usually preceded by a disclaimer to the effect that the material was "Reprinted without permission."

Canter and Siegel were not the only early spammers; they were soon (around December 1994) joined by one Michael Wolff, who spammed Usenet with ads for his book on Internet culture.

Even before the Wolff incident, admins were taking steps to fight the onslaught of spam. As far as we know, the first one to automatically cancel (Usenet) spam was the infamous Cancelmoose[tm], whose true identity remains a closely guarded secret. The Cancelmoose's[tm] weapon of choice was the mighty Cancelbot.

The Cancelmoose[tm] retired after being accused by a vocal minority of censorship. (We say vocal minority because our understanding is that the majority of users supported the moose -- but in this as in other details of our story, we would like to be corrected where we are wrong -- so much of the Internet has been rewritten that it is hard to research this stuff.)

Others fax-bombed and otherwise harassed Canter and Siegel and other early spammers; see the types of missives that were being exchanged -- including the urgent notice that "Canter and Siegel... has announced plans to spam the net once again within days..." and irrefutable proof that Canter and Siegel were planning to spam the Internet with e-mail ads for oxygenated water...

Aside from cancellation, revenge, and hand-wringing, early spam-busting efforts included postings in resources like net.abuse and the RISKS Digest. Here is a historic RISKS post from Tim Shepard informing readers, just ten days after the Canter and Siegel "spam heard around the world," of the pair's then-current new Internet accounts (in typical spammer fashion, the spamming duo opened new accounts as fast as the Net diehards who were fighting them could get them kicked off of old ones). Postings like this one could be viewed as precursors to blacklists (or "remove lists" -- the first of which debuted around November of 1994). The post just prior to this one in the RISKS Digest is also interesting: it suggests drowning out Canter and Siegel's spam with even more (spoofed) spam. Which brings up an interesting point: if spam is fake ham, what is fake spam?

Others came up with Procmail filters that they shared with the community. Especially notable among these is Nancy McGough's 1994 Procmail tutorial in the FILTERING MAIL FAQ. (We provide this link for historical background; the technical information provided there is, today, obsolete. Read Nancy's updated Procmail tutorial.)

Still others philosophized (" Will business change the Net or will the Net change business?") and otherwise discussed the implications for the future of this new net abuse. Some -- like attorney Eric Schlachter -- with surprising accuracy, others -- like the Cancelmoose[tm] himself with an amazing lack of same.

Roger Clarke analyzed spam as aberrant online behavior, and the gentle marketing folk of the time were horrified at the Canter and Siegel incident. Read what the members of the Internet Marketing discussion list were talking about in November 1994.



参考资料

  • Back issues of the RISKS Digest make for fun reading and prove the axiom that there is nothing new under the sun. (The last few issues in this April 93 - April 94 citation cover the period during which C & S fired the first salvo of the modern spam wars -- but you can move back and forth in time using the quaint, 1993-era "standardized" navigation icons at the top and bottom of the page. The RISKS Digest is still published today.



  • Back issues of the Computer Underground Digest also make for good reading. The Computer Underground Digest is no longer being published.



  • There used to be things called anonymous remailers. Read the fascinating story of the anonymous remailer, www.penet.fi of Finland.



  • Check out Hobbes' Internet Timeline, which covers the growth of the Net from the creation of ARPA itself in 1957 (as a direct result of the Soviets' launch of Sputnik) -- to the coining of the term "Surfing the Internet" by Jean Armour Polly in 1992 -- to 1997, where it (very unfortunately!) ends. The Canter and Siegel debacle even rates a mention in this important source work!


关于作者

J.S. Kelly is a freelance writer and editor living in the Los Angeles area. J.S. has been writing professionally since 1992 and using Linux since 1994. You can contact J.S. at jskelly@jskelly.com.




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