Act on data from any channel in any channel

The typical brand uses 30+ different solutions to engage their customers. The IBM Universal Behavior Exchange is an open exchange that makes it easy to share customer data between certified solutions, bypassing the custom IT work typically required to launch a personalized campaign and speeding time to market from weeks to just one day. Best of all, this new feature is available in the IBM Marketing Cloud and other IBM Commerce products at no additional charge.

Personalized marketing in one day

Take control

Gain agility and go from personalized marketing aspirations to execution in just one day—without opening a project with IT.

Take control

Gain agility and go from personalized marketing aspirations to execution in just one day—without opening a project with IT.

You control the flow of customer data including audiences, events, and profiles between certified applications in just three clicks.

Automate personalization

Act in the moment

Automate personalization in the moment by triggering campaigns based on the actions you deem most meaningful.

Act in the moment

Automate personalization in the moment by triggering campaigns based on the actions you deem most meaningful.

Free yourself from daily data extractions and uploads.

Automatically respond to customer behavior in any marketing solution to create a meaningful experience in the moment.

Personalize at scale

Enrich your results

Execute better performing campaigns with more precise targeting and more relevant engagement.

Enrich your results

Execute better performing campaigns with more precise targeting and more relevant engagement.

Harness the power to personalize at scale. Increase response rates. Improve ROI across paid, owned, and earned channels, and ultimately build brand loyalty.

Meet our flagship UBX Business Partners

UBX is powered by an open ecosystem of social, mobile, CRM and paid advertising solution providers.