Commerce evolved for the cognitive era

Infinite data means endless opportunity—but it takes a new approach to harness that potential. Fueled by real-time insights and the cognitive power of IBM Watson, IBM Commerce solutions reason and learn to help you optimize marketing, sales and value chain services. Know what your customers want before they do. Understand nuances of tone, sentiment and environmental conditions to engage customers on a human level. Deliver the right experience at the perfect moment to delight customers and inspire lifelong advocacy. Forecast the future and integrate with partners and suppliers to create a synchronized, predictive value chain. And do it all in real time, at the same time. That’s the power of cognitive commerce.

View Commerce by industry

Learn how IBM Commerce solutions are helping businesses in your industry to navigate change and transform market disruptions into business opportunities.

Customer engagement

Engage customers on a deeper, human level. Delight them with the right experience at the perfect moment to build unbreakable bonds.

e-Commerce & Merchandising

Digital Experience

Customer analytics



eCommerce & Merchandising

B2B Integration



Partner & supplier

Partner & supplier engagement

Move beyond responsiveness to a synchronized, predictive value chain that mitigates risk and reveals hidden value on a global scale.

B2B Integration

Discover how flexible financing can help you unleash the power of cognitive commerce today.

Nucleus Research ROI report

See how IBM returns $15.82 for every $1 spent on solutions for analytics, marketing, sales and merchandising.

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Intelligent fulfillment solutions

Win customers and deliver omni-channel fulfillment profitably with IBM Order Management Insights and Optimizer™.

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IBM Software Services

Commerce services can provide full lifecycle implementation, ongoing guidance or simply become a collaborator for your internal teams or partners.

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