Engineer moments of serendipity
What if you could create perfect moments that transform customers into lifelong advocates? Unleash the power of cognitive commerce and deeper human engagement.See what's new
Delight customers to create unbreakable bonds
Your customers are talking to you all day every day. Each unique person is telling you who they are, how they feel and what they need. If you listen, you have the opportunity to engineer moments of serendipity that delight your customers and build unbreakable bonds. You can respond immediately with relevant, personal engagements. You can humanize transactions with a smile and a handshake, online or in store. It takes an integrated business to make it happen. Your front office and back office must become the office: marketing, customer analytics, eCommerce and merchandising, procurement, B2B integration and payments all working seamlessly to put customers at the center. This is C2B, customer-to-business, and the power of cognitive commerce.
C2B business is about understanding and acting on customer signals. Build relationships and deliver experiences that make customers ask for more.
Partner & Supplier Engagement
Partner and Supplier relationships form the essential foundation of C2B business. Be more responsive with an integrated back office from IBM.
IBM Watson Trend
Instant Holiday analysis: Use IBM Watson™ Trend for customer gift guides, shopping insights and more.Learn more