Explore IBM Marketing Cloud innovations

There is an alarming gap between what brands believe they deliver and what customers perceive. Eighty-one percent of consumer brands say they have a holistic view of their customers while only thirty-seven percent of consumers believe their favorite retailer understands them.

IBM introduces IBM Marketing Cloud innovations to help close the customer experience gap-making it easier to understand and design meaningful customer experiences across applications, devices and time to accelerate today's results and tomorrow's ambitions.

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IBM UBX

IBM UBX

Learn how IBM UBX can help you personalize campaigns with just three clicks.

IBM Journey Designer

IBM Journey Designer

Design moving customer experiences with IBM Journey Designer.

IBM Journey Analytics

IBM Journey Analytics

Learn how Journey Analytics can help you better understand the impact of each customer experience.

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IBM Commerce Insights

Transform online merchandising. See how IBM Commerce Insights adds actionable customer and market insights where they are most important—right on your web pages.

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Don't wait for an invitation. Jump right in to see what's new and discover offers from our latest campaigns.

Order management

Keep your customers happy. Learn how an omni-channel fulfillment strategy lets your customers buy, pickup and return through any channel.

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