Customer-driven eCommerce and merchandising

Whether you are selling to consumers or businesses, cognitive solutions can help you create the right customer experience for each unique engagement. Let customers drive your merchandising decisions with real-time insights from every interaction at every location on every device. Empower customers to configure and buy in ways that reflect their individual needs. Show your customers how much they matter—that they are more than transactions. They are people, and they are at the heart of your customer-oriented business.

 
A happy man holding a credit card and a laptop

“I want to engage seamlessly across all channels for a better customer experience.”

IBM B2C commerce solutions give you the ability to deliver a seamless and personalized shopping experience across all channels, offering convenience and choice in order fulfillment.

“With B2C commerce, I want to...”

Create seamless and personalized shopping experiences across all channels

Improve insight into the customer journey and the impact of my content and offers

Offer dynamic, cross-channel order orchestration and fulfillment

Go from concept to commerce in less than 90 days

A woman talking on the phone at her laptop

“I want to deliver a unique brand experience that makes selling effortless.”

IBM B2B commerce solutions can help you exceed the rising expectations of B2B customers, who increasingly expect a faster, easier, retail-like experience. Complementary solutions bring together sales and operational effectiveness to drive efficiency across all business models; traditional field selling, digital selling and selling through a network of partners.

“With B2B commerce, I want to...”

Make buying and selling effortless across all channels

Simplify the selling of complex products and services

Go from concept to commerce in less than 90 days

Offer dynamic, cross-channel order orchestration and fulfillment

Improve insight into the customer journey and the impact of my pricing and offers

 
A man holding a tablet

“I want better customer insights to maximize sales, profits and loyalty.”

Omni-Channel Merchandising solutions make it possible for retailers to blend the art of experience, taste and judgment with optimization science and advanced analytics. By combining these approaches, retailers can more intelligently determine the most desirable and profitable products, prices, promotions and markdowns.

“With Omni-Channel Merchandising, I want to...”

Better understand shopper behavior at decision points

Manage, optimize and execute pricing across channels

More efficiently plan and execute effective promotions