Become a C2B business with IBM

Today, business is more than B2B or B2C. It’s also C2B:
customer-to-business. Put your customers at the center of everything you do.

The future of commerce is C2B commerce

Your customers are talking to you all day every day. Each unique person is telling you who they are, how they feel and what they need. With the right approach, you can make it a conversation. You can respond immediately with relevant, personal engagements. You can humanize transactions with a smile and a handshake, online or in store. It takes an integrated business to build lasting relationships and inspire advocacy. Your front office and back office must become the office: marketing, customer analytics, eCommerce and merchandising, procurement, B2B integration and payments all working seamlessly to put customers at the center. This is C2B, customer-to-business.

Customer Engagement

C2B business is about understanding and acting on customer signals. Build relationships and deliver experiences that make customers ask for more.

Partner & Supplier Engagement

Partner and Supplier relationships form the essential foundation of C2B business. Be more responsive with an integrated back office from IBM.

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