Marketing that makes your customers ask for more

Fueled by real time insights and cognitive power, IBM Commerce solutions for marketing can open the door to deeper human engagement. Surprise and delight customers with personal, relevant experiences delivered at the perfect moment—moments that speak to the heart of the customer and build unbreakable bonds. Tailor interactions by individual, across channels, devices and time, to build seamless relationships that drive purchases and inspire advocacy.

IBM Marketing Cloud

IBM Marketing Software

 
Man smiling while typing

“I want to quickly design and automate consistent digital customer experiences.”

IBM digital marketing solutions enable you to use data about customer behaviours, from a variety of sources, to inform and promote personalized customer interactions in near real-time. Using these solutions, you can create a single customer identity and deliver a consistent, personalized customer experience across channels—email, mobile, web and social—for higher online conversion rates and order value.

“With digital marketing, I want to...”

Easily create emails that are relevant and engaging

Deliver personalized content across all digital channels

Engage my mobile app users at the right time and place

Collaborate across my team to design and continually improve customer experiences

Interact with my customers in a meaningful way through social channels

Understand the paths that customers take across channels and touch points

Man reading his smartphone

“I want to capture, qualify and nurture leads.”

IBM lead management solutions help you to effectively manage and nurture your leads, maximizing your marketing budget. Understanding prospect behaviour and scoring on that behaviour ensures that quality leads make it to your sales team at the right time.

“With lead management, I want to...”

Rank customers and prospects based on behaviour and route them for follow-up

Create campaigns that nurture my prospects until they are ready to buy

Easily create emails that are relevant and engaging

Engage my mobile app users at the right time and place

Interact with my customers in a meaningful way through social channels

Deliver personalized content across all digital channels

Collaborate across my team to design and continually improve customer experiences

Understand the paths that customers take across channels and touch points

 
A pensive man at his laptop

“I want to understand the what, why and how of my customers’ behaviours.”

Customer analytics can tell you who your customers are, what they are doing, what they want and how and when to reach them. With these insights, you can create personalized experiences that win more business and drive loyalty.

“With customer experience analytics, I want to...”

See what my customers are doing across digital and mobile channels

Understand my customers’ journeys, across channels and touch points

Identify trends on my digital properties and in my digital marketing

A woman using a tablet

“I want to collaborate across my team to design and improve customer experiences.”

IBM solutions for journey design empower marketers to collaborate, design and continually improve customer experiences. This approach uniquely includes online and offline interactions, the ability to jump start design using actual customer journey insights, and the flexibility to build tailored experiences by segment.

“With journey design, I want to...”

Collaborate across my team to design and improve customer experiences

Understand my customers’ journeys across channels and touch points

 
A woman holding her tablet

“I want to acquire and grow customer relationships online and offline.”

Omni-channel marketing capabilities from IBM can help you engage thousands—or millions—of individuals in context with the right message at the right time through the right channel. Track and honor individual customer preferences, and quickly and cost-effectively design, execute and measure customer-driven communications for multiple segments across your channels, online and offline. The IBM Omni-Channel Marketing solutions integrate with all other IBM Marketing solutions allowing you to begin anywhere and grow in any direction.

“With omni-channel marketing, I want to...”

Create sophisticated campaigns that work across all channels

Optimize my contact strategy to deliver better experiences and ROI

Gain more control over my marketing budgets and processes

A woman and a man at a conference table

“I want to dynamically serve up relevant content, offers and recommendations.”

IBM solutions for real-time personalization can help you create a deeper engagement with customers by sharing offers and recommendations that are relevant and timely. Better customer engagement drives higher conversion and retention rates and increases customer value throughout the lifecycle.

“With real-time personalization, I want to...”

Deliver the right, personalized offer and message to each customer in each interaction

Dynamically personalize product recommendations and content to each customer

Improve cross-sell and retention rates